Why referral marketing can boost your business

The numbers don't lie: Referral Marketing is one of the most powerful ways to generate sales. Although ads are powerful, these statistics on referral marketing will change the way you do business:

  • Customers are 4 times more likely to purchase when referred to by a friend -Nielsen
  • 92% of respondents trusted referrals from people in their network -Nielsen
  • 84% of B2B decision-makers begin the purchasing process with a referral -HeinzMarketing
  • When referrals are used, companies are 3x more likely to accelerate referral generation -HeinzMarketing

What makes referral marketing so powerful is that it's built on trust.

People are more likely to purchase a product when it's recommended by their friends and family.

Recall the last time that you bought an item based on a recommendation. Were you interested in the product or service because your friends posted a positive review on Facebook? Did you visit a restaurant after your family posted pictures of their experiences on Instagram?

Or, were you likely to purchase a product after you saw it on a billboard in Times Square?

The answer seems obvious: this is referral marketing is a nutshell.

By setting up a referral program built on trust, you can turn
a potential purchase into an actual conversion.

And t
his works both ways. People love recommending products and services they love. In fact, they do it all the time!

Positive experiences with a product or service are a part of everyday conversation. They are everywhere on Facebook, Twitter, and Instagram because people genuinely love to talk about them.  

So, what if you can introduce a way to reward your customers for making a purchase? It's the ultimate win-win situation.

The best part is, thanks to  ReferralCandy, this is now possible.

With the ReferralCandy app, you can recruit customers to become an advocate for your store. The app sends a unique link to these advocates, which they can share with their friends and family via social media.

When people click the link to buy your product, these advocates can get rewards in the form of a discount or cash paid out via PayPal.

But that's not all.

ReferralCandy's automation features enable you to run your referral program with the least amount of time and effort. Not only does the app send automated emails to your customers to give them referral links and email reminders, but it's user-friendly dashboard also provides you with information about your customers.

You can sit back and relax while the app does the rest.


When you combine ReferralCandy with Bold's Recurring Orders app, you get the best of both worlds.

Let’s say you gained a customer via your referral program.

With Recurring Orders, once your customers buy a product, they can indicate how often they want the order to recur. They can set it for every month, or they can customize the timeline of their orders. Whatever they choose, the app automatically places the order for them without any additional work.

It's the perfect way to retain the customers you gained via referral marketing.

But this isn’t just convenient for you. Recurring Orders allows your customers to manage products quantities, update addresses, and skip orders at anytime.

So, what are you waiting for? Start your referral program with ReferralCandy today! Click the button below for a special promotion, but hurry, it won't last long!


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Guest post: Raul Galera

Written by Guest post: Raul Galera

Raul Galera is the Partner Manager at ReferralCandy, a referral marketing tool that gets you more customers by incentivizing referrals.

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