9 Upselling Techniques to Explode Your Average Order Value

By Bill Widmer on Mar 28, 2017 7:00:00 AM

How would you like to increase your online sales by 10-30%?

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CRO: The Ultimate Guide to Optimizing Your Shopify Store

By Melanie Fatouros-Richardson on Mar 22, 2017 1:31:03 PM


Want to wow everyone the next time you join a conversation about CRO? Dylan's here to help!

As Bold's resident CRO expert, he'll teach you conversion rate optimization strategies like split testing, heat mapping, and how they actually work.

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Game Changer for Selling Subscriptions on Shopify

By Jay Myers on Mar 22, 2017 6:24:34 AM

Today we announce two features will change the game for most subscription, and subscription box companies on Shopify. They're called Convertible Subscriptions and Dynamic Discounts, and our beta users are already doubling and tripling conversions!  

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How to Use Your eCommerce Return Policy to Increase Sales

By Bill Widmer on Mar 16, 2017 10:06:47 AM

When was the last time you revised your return policy?

Hell, when was the last time you even looked at it?

An eCommerce return policy is often an afterthought when building your website. “Oh crap, we need a return policy! Let’s just generate a generic one and put our name on it, it’ll be fine.”

If you’ve done this (and don’t worry, you’re not alone - I did it for three of my online stores) you’re leaving money on the table.

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Key Strategies to Marketing Your Loyalty Program On Your Shopify Store

By Melanie Fatouros-Richardson on Mar 14, 2017 9:22:57 AM

By now you’ve read our first blog post and have all the details of your Loyalty Program in place: you’ve chosen what rewards you’re going to offer, what your points system will look like, and you’re ready to launch. Right?

Not quite. There’s one last step you need to put in place before launching: your marketing plan.

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Hiring with a Focus on Growth, Culture, and Commitment to Community

By Melanie Fatouros-Richardson on Mar 10, 2017 10:23:51 AM

With 15 people starting at Bold this month alone, there are a LOT of amazing people to talk about! This month there are two people we feel deserve special mention. Their roles are very unique, and represent a significant milestone for our company.

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How we got 43% more people to click Add to Cart

By Melanie Fatouros-Richardson on Mar 9, 2017 11:38:15 AM


Want to increase conversion rates and create a better user experience for your customers? Take a look below to check out two small changes you can make on your product pages to boost your mobile sales in the next 7 days.

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The Rise of the Subscription Box Economy

By Bill Widmer on Mar 7, 2017 11:47:43 AM

With the advent of businesses like Dollar Shave Club and Rent The Runway, people are beginning to see the benefit of subscription box services. You typically get newer things cheaper - what's not to like?

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The Easiest Way To Drive Repeat Purchases To Your Shopify Store

By Melanie Fatouros-Richardson on Mar 7, 2017 11:47:16 AM


Wouldn't it be awesome if you could turn all of your emails into marketing opportunities? Well with Spently, you can! We'll talk with Vincent to find out what types of emails you should be focusing on, and how one store used Spently to make $185,000 just from email offers alone. 

There might even be a discount code for you at the end :)

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Launching A Loyalty Program on Shopify: Everything You Need To Know

By Melanie Fatouros-Richardson on Feb 28, 2017 10:01:37 AM

Like the amazing entrepreneur you are, we know you’re always looking for new ways to market your business that won’t cost you thousands of dollars. But you're busy, we get it! So we did all the groundwork for you.

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