Bill Widmer

Bill is an eCommerce content marketing and SEO consultant. He's run several stores and worked with many well-known brands including A Better Lemonade Stand, SaleHoo, and Lifehack.

Recent Posts

On-page SEO for eCommerce: How to optimize your online store

By Bill Widmer on Jul 25, 2017 12:10:10 PM

Did you know...

28% of consumers begin product discovery with a search engine.

And 95% of consumers click on organic listings when they search on desktop.

Fact is, SEO has the highest ROI of any eCommerce marketing campaign. Organic traffic is the best kind of traffic: Free and recurring.

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Our 7 best tips to get more product reviews and boost your sales

By Bill Widmer on Jul 4, 2017 7:23:00 AM

Product reviews are the secret sauce of conversions.

Get this: 88% of consumers trust reviews as much as personal recommendations.

That’s not all…

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Ecommerce content marketing:  3 Steps to start a blog and drive tons of traffic

By Bill Widmer on Jun 15, 2017 8:34:32 AM

Blogging used to be nothing more than an online diary.

Today, however, blogging has evolved into a serious marketing strategy. You may have heard of it: Content marketing.

Creating content like blog posts is one of the single most effective ways to drive traffic to your product pages.

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The 11 best eCommerce blogs to follow

By Bill Widmer on Jun 13, 2017 7:22:00 AM

Wanna know the secret to massive success?

Constantly learning and pushing yourself to step up your game.

One of the best ways to do that is by following the best eCommerce blogs on the internet. The wealth of free information these guys are pumping out is staggering!

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Tips to maximize your eCommerce customer service

By Bill Widmer on May 30, 2017 7:31:00 AM

Customer service allows you to hit the hearts of your followers.

And any good brand shouldn’t just have customers… they should have followers. Brand advocates, even.

You get that by providing the absolute best customer service possible. 

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100+ Entrepreneurs reveal what it takes to run an eCommerce site

By Bill Widmer on May 18, 2017 7:18:00 AM

Two hours per day.

What would you do if you had a heart attack, and your doctor forbid you to work more than two hours per day, lest you suffer a stroke and die?

I think you’d be amazed at what you’d do. Humans are incredibly adaptive creatures.

We’ve conquered the sea and sky, built buildings that scrape the sky, and even sent massive metal hunks into space.

There’s no limit to what we can do…

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eCommerce email marketing: What to do with that email list (besides let it gather dust)

By Bill Widmer on May 9, 2017 7:31:00 AM

Email lists are legendary.

Imagine pushing a button on Friday afternoon, then checking your store on Monday to see hundreds of sales come in over the weekend.

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11 Easy things you can do today to decrease cart abandonment

By Bill Widmer on Apr 28, 2017 9:08:42 AM

You work so hard to get people to your site.

You spend hard-earned dollars on marketing, invest your precious time on social media, and send emails to your hard-won list.

They finally add something to their cart. Maybe they even make it to the checkout page.

And then…. abandoned cart.

Shopping cart abandonment is a huge problem for online stores. I mean, the average cart abandonment rate hovers around 70%.

This article is written to answer a single question:

What can you do, as a store owner, to stop people from leaving without buying?

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Switching to Shopify: 13 store owners share their experiences

By Bill Widmer on Apr 25, 2017 2:36:00 PM

Are you thinking about switching your website to Shopify?

I can see why. Shopify has quickly become the go-to standard for eCommerce website design. Just ask their 400,000 clients.

Actually, you don’t have to ask them. Because we already did!

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To pop up or not to pop up, that is the question

By Bill Widmer on Apr 18, 2017 7:30:00 AM

Pop up ads are a controversial subject.

On one hand, they’ve been shown to double some people’s conversion rates. Pretty amazing, right?

But, on the other hand, they can be really damn annoying.

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  • Returns & Refunds on Shopify
  • Shopify Subscription Box
  • Shopify email templates using Spently
  • CRO: Thhe Ultimate Guide to Optimizing Your Shopify Store
  • Beef up your social media strategy
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