Upsell after checkout: the highest converting click in eCommerce

By Melanie Fatouros-Richardson on April 5, 2019


My whole life, whenever I heard the word “upsell,” images of car salesmen or fast food restaurants sprang to mind. I mean, the words “would you like fries with that” are the stuff of legend!

But after I opened a store myself, upsells became legendary for a whole new reason: it’s the easiest way to move more product and make more money on every single sale that goes through my store.

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3 spring cleaning hacks for your marketing campaigns

By Guest post: Danielle Butera on March 28, 2019

Spring has finally sprung (well, almost) and you know what that means — baseball, fresh air, and most importantly — spring cleaning time! The seasonal purge can apply to more than just your home — use this time to clean up your brand’s marketing campaigns to make sure revenue is increasing just as much as the temperature outside.

Topics: Partner Post
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Female founded: four female business owners talk shop this International Women's Day

By Suzy Bodiroga on March 8, 2019

Every March 8, women around the world acknowledge and celebrate International Women’s Day, bringing light to topics like equality, human rights, and women in business to help create a more gender-balanced world.

Here at Bold, we wanted to take the opportunity to celebrate the accomplishments of some of the amazing female business owners who use our apps to achieve their eCommerce goals.

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AI-powered eCommerce: Powerful personalization with Bold Brain

By John Bruce on February 8, 2019

What if you could anticipate what your customers wanted? What if you knew the most effective offer to make every shopper? And what if you could easily see and act on all this data right from the back-end of your store?

Well, you can — with Bold Brain.

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5 Digital marketing trends eCommerce brands should watch in 2019

By Guest post: Chelsey DeBalsi on January 30, 2019

It’s no secret that the digital marketing landscape is constantly changing. As soon as we feel like we have a good handle on things, technology or consumer behaviour shifts and a brand new marketing channel or strategy pops up.

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An eCommerce owner's guide to planning the new year

By Bill Widmer on January 21, 2019

I want you to take a month off next year.

Think you can do it?

I know you can. All it takes is a little planning and blocking off the time ahead of time. And that’s what this article is all about.

Topics: How-to guides
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Introducing Upsell by Email for Bold Subscriptions

By John Bruce on January 18, 2019

 
We've got game-changing news for your subscription business. Now, your customers can add more items to their subscription box — right from their inbox, increasing your average order size!
 
It's thanks to  Bold Subscriptions ' new feature: Upsell by Email. Send targeted email offers to subscribers that they can add to their next order with just a few clicks!
 
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How to speed up the checkout process [and close more sales] using autofill and stored accounts

By Melanie Fatouros-Richardson on January 2, 2019

Ask for less, and they’ll buy more.

That’s the mantra that should be on repeat for all eCommerce merchants in 2019.

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Keeping our customer service reliable and consistent in the face of rapid growth

By Art Pachnine on December 26, 2018


Art Pachnine has been the Director of Merchant Success at Bold Commerce for just over a year. Prior to that, he worked in various management positions and brings with him his seven years of managerial experience (and his secret talent: juggling a soccer ball for 30 minutes!).

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Year in Review: 2018

By Melanie Fatouros-Richardson on December 19, 2018

Another year has come to an end at Bold, and that means it's time to reflect. This year we have so much to look back on and be thankful for.

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