My whole life, whenever I heard the word “upsell,” images of car salesmen or fast food restaurants sprang to mind. I mean, the words “would you like fries with that” are the stuff of legend!

But after I opened a store myself, upsells became legendary for a whole new reason: it’s the easiest way to move more product and make more money on every single sale that goes through my store.

Spring has finally sprung (well, almost) and you know what that means — baseball, fresh air, and most importantly — spring cleaning time! The seasonal purge can apply to more than just your home — use this time to clean up your brand’s marketing campaigns to make sure revenue is increasing just as much as the temperature outside.

Every March 8, women around the world acknowledge and celebrate International Women’s Day, bringing light to topics like equality, human rights, and women in business to help create a more gender-balanced world.

Here at Bold, we wanted to take the opportunity to celebrate the accomplishments of some of the amazing female business owners who use our apps to achieve their eCommerce goals.

What if you could anticipate what your customers wanted? What if you knew the most effective offer to make every shopper? And what if you could easily see and act on all this data right from the back-end of your store?

Well, you can — with Bold Brain.

It’s no secret that the digital marketing landscape is constantly changing. As soon as we feel like we have a good handle on things, technology or consumer behaviour shifts and a brand new marketing channel or strategy pops up.

I want you to take a month off next year.

Think you can do it?

I know you can. All it takes is a little planning and blocking off the time ahead of time. And that’s what this article is all about.

Ask for less, and they’ll buy more.

That’s the mantra that should be on repeat for all eCommerce merchants in 2019.

Art Pachnine has been the Director of Merchant Success at Bold Commerce for just over a year. Prior to that, he worked in various management positions and brings with him his seven years of managerial experience (and his secret talent: juggling a soccer ball for 30 minutes!).

Another year has come to an end at Bold, and that means it's time to reflect. This year we have so much to look back on and be thankful for.