The ultimate guide to high-converting product descriptions (plus 10 examples)

By Bill Widmer on April 20, 2018


A great product description can literally double your sales.

Just look at advertising guru Joseph Sugarman. All he had to sell his product was words in a magazine or newspaper...

And he used those words to accomplish amazing sales numbers, like 100,000 pairs of sunglasses in just six months.

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4 ways to grow your Twitter following

By Melanie Fatouros-Richardson on April 17, 2018

The good news: it is possible to start increasing your Twitter following without having to pay for it. The bad news? It's going to take some time and commitment to reach your goals. 

Lucky for you, we've put together 4 quick and easy ways to get started, helping you not only grow your following organically, but boosting your engagement and sales at the same time.

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Why upsells AFTER checkout on Shopify will be your highest converting click

By Melanie Fatouros-Richardson on April 12, 2018


My whole life, whenever I heard the word “upsell,” images of car salesmen or fast food restaurants sprang to mind. I mean, the words, “would you like fries with that” are the thing of legends!

But now that I’m a store owner myself, upsells are legendary for a whole new reason: It’s the easiest way I’ve found to not only move more product, but to make more money on every single sale that goes through my store.

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5 Simple A/B tests to help maximize your online stores sales

By Guest Post: Jake Rheude on April 10, 2018

Do you have proof that your website is performing at its best, or could potential leads and sales be slipping through your fingers?

Topics: Partner Post
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How to Use Facebook Business Manager for eCommerce [Complete Guide]

By Bill Widmer on April 6, 2018

Facebook Business Manager is the key to running successful Facebook ad campaigns…

But that’s not all it’s good for.

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3 Facebook campaigns you can steal to make money

By Melanie Fatouros-Richardson on April 4, 2018

TL;DR: This livestream will give you the tools you need to discover, retarget, and sell to new audiences, making you more $$.

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How to Add Your Facebook Pixel to Shopify (Plus 5 Tips to Maximize It)

By Bill Widmer on March 28, 2018

So your Shopify store has been up and running for a while now (or you just started it)…

…and you’ve decided it’s time to start running some Facebook ads to increase your sales.

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Bold Brain: AI and machine learning for eCommerce

By Scott Riddell on March 21, 2018

Bold Brain is many different things to many different merchants. This is both great, and troublesome. It’s great because it's so functional and versatile for different business types. It’s troublesome because we hear from a lot of confused customers about what Brain is actually supposed to do.

When surveying and chatting with our customers we’ve found a recurring theme: merchants are installing Brain to make more sales. This makes sense because a lot of our marketing material and even our app store description says that Brain is intended to do just that.

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16 best ecommerce podcasts of 2018 (and their best episodes)

By Bill Widmer on March 20, 2018

What’s the fastest and easiest way to learn how to do something?

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The best books to read to become an eCommerce expert

By Melanie Fatouros-Richardson on March 16, 2018

Is that Bold’s Co-Founder/Chief Marketing Officer Jason Myers we see?!

Join Mike and Jay as they talk about the best books they've read that have not only helped them kick-ass in the business world, but which have helped them build amazing habits to become the successful entrepreneurs they are today.

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