Building a VIP email list: your secret weapon for Black Friday success

By Marshal Fries on October 1, 2019

You could call it the holy trinity of eCommerce and retail: Thanksgiving, Black Friday, and Cyber Monday. If you own a Shopify store or work in eCommerce you know this weekend is a BIG deal. 

In 2018, U.S. online retailers sold $3.7 billion on Thanksgiving, $6.2 billion on Black Friday, and a whopping $7.9 billion on Cyber Monday — that’s $17.8 billion in online sales over just three days!

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4 Black Friday rookie mistakes (and how to avoid them!)

By Marshal Fries on October 1, 2019

You finally did it — you started your own eCommerce store! 

We bet you’re enjoying being your own boss and selling product you love or even made yourself. But as you’re probably finding out, eCommerce is no walk in the park.

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How to use free shipping to boost your Shopify sales this Black Friday

By Aubrey Kotelko on October 1, 2019


Free shipping is one of the greatest marketing tools available to an online store. It can motivate customers to buy more, give them an incentive to buy right away, and give merchants an edge over competition. 

How do you think Amazon stays at the top of the eCommerce game year after year? I'd say its Prime Membership, which offers free one-day shipping, is a big reason why.

In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart, while another survey found up to 74% of shoppers will abandon their cart if delivery fees are too high.

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4 fun ways to capture more emails... fast!

By John Bruce on October 1, 2019

These days, it seems like every website you visit tries to capture your email. The reason?

Email marketing is one of the best ways to win over customers.

It's more effective than social media or search — especially for Black Friday! Just check out Shopify's stats from last year. Email was the highest-converting sales channel.

Topics: BFCM
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How to set up a storewide sale in under five minutes

By Camilo Bolanos on September 30, 2019

To run promotions and sales on your online store, you need to be able to easily discount your products.

And with Black Friday coming up fast, it's important to start thinking about scheduling and planning your sales ahead of time.

Well you can do all of that with one app: Bold Discounts. It lets you easily set up a simple storewide sale in five minutes or less: without using discount codes. 

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Bold hosts 'Friends & Family Day' at new Smartpark location

By Marshal Fries on September 27, 2019

Topics: Bold Social
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Get bigger orders from your subscribers with Upsell by Email

By John Bruce on September 19, 2019

 
We've got game-changing news for your subscription business. Now, your customers can add more items to their subscription box — right from their inbox, increasing your average order size!
 
It's thanks to  Bold Subscriptions ' new feature: Upsell by Email. Send targeted email offers to subscribers that they can add to their next order with just a few clicks!
 
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Use upsell funnels to sell more on your eCommerce store

By John Bruce on September 18, 2019

We see upselling at brick and mortar stores every day.

Customers can be enticed to add products to their purchase by a salesperson, the tempting goodies at the checkout counter, or even the cashier offering them additional items to complement their purchase. 

But as an eCommerce merchant, you need to find digital ways to persuade customers to buy more. That's where upsell funnels come in. 

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Bold hosts Extra Life North 24-hr game-a-thon, raising over $73k for sick kids

By John Bruce on September 14, 2019

At Bold Commerce, we're committed to giving back to the community (and having fun while we do it!) That's why we decided to host the biggest Extra Life competition in Canada. 

Extra Life supports local Children's Miracle Network hospitals by uniting thousands of gamers across North America. The goal is to play games non-stop for twenty-four hours to raise money for kids in need.

At Extra Life North, held in Winnipeg at Bold Commerce headquarters, we raised money for the Children's Hospital of Manitoba Foundation, a non-profit organization dedicated to ensuring that every child treated at the Children's Hospital – HSC Winnipeg receives the best medical care possible.

Topics: Bold news
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Increase average order value this Black Friday with Bold Upsell

By Mike Trakalo on September 13, 2019

Have you ever been asked, “would you like fries with that?” If so, you’ve experienced an age-old sales tactic: the upsell.

You probably didn’t have to think too hard about saying yes to warm, crispy fries. We typically don’t mind paying a little extra for something we want, and businesses are always looking for ways to increase average order value (AOV), so a well-placed upsell often feels like a win-win!  

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