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The Ultimate Black Friday Sales Round-up

By Aubrey Kotelko on November 16, 2017

Black Friday is less than a week away, and if you haven't set up a sale yet, time is running out.

To help you out, we collected a list of some easy sale ideas that you can use to run an amazing Black Friday promotion. Most of these can be set up in just a few minutes on your Shopify store, and all of them are easily automated (so you can spend more time advertising and managing your business).

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Augmented reality in eCommerce: The cool things happening now

By Bill Widmer on November 16, 2017

If you haven’t already heard, Augmented Reality (AR) is taking the world by storm.

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Five killer strategies to sell more subscriptions on Shopify this holiday season

By Kevin Wild on November 14, 2017

‘Tis the time of year for holiday shopping, gift giving, and of course, sales and discounts. As we approach this busy shopping season, we know merchants like you are constantly thinking about the promotions and sales you plan on running.

We’ve covered a lot of different types of sales you could run this Black Friday already, but for this post, we're going to focus on promotions to sell more subscriptions using Bold's Recurring Orders app.

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Why product photos are the most important part of your marketing strategy

By Melanie Fatouros-Richardson on November 14, 2017


If you're curious about how product photos can affect conversions, return rates, and the authenticity of your online store, watch this week's livestream to see Mike break down exactly why your product photos need to be moved to the top of your priority list! 

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Easy social media tricks for BFCM

By Mike Trakalo on November 10, 2017

Black Friday is less than a month away, so if you haven't already, now is the time to plan, prep, and most importantly let your customers know what's coming down the pipeline!

88% of small business owners say social media is effective for branding, content, marketing, and word of mouth.

So staying on top of your social game is key to your BFCM success. Incase you still need convincing, here are a few more reasons:

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Boost sales this Black Friday and Cyber Monday with optimized store emails

By Octavia Ramirez on November 9, 2017

It wasn’t that long ago that people were getting
pummeled and trampled by other humans trying to nab crazy Black Friday deals somewhere in middle America. Luckily, with Spently, your customers can access the best Black Friday and Cyber Monday discounts directly from their inbox, and avoid having their face stepped on. Oh, what fun!

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Refersion Integration for Recurring Orders

By Kevin Wild on November 9, 2017


We're excited to announce our Recurring Orders app for Shopify is now integrated with Refersion, the affiliate marketing platform. 😎 😎

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Problem Solved: How to offer and promote free shipping on Shopify

By Aubrey Kotelko on November 8, 2017

Free shipping is one of the greatest marketing tools available to an online store.

In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart.

Not only are you helping  your customers save money, but it's an awesome way to squeeze a little extra from every sale that goes through your store by encouraging visitors to add an extra product to their cart to reach that free shipping threshold.  

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Problem Solved: Creating upsell BOGO offers on Shopify

By Aubrey Kotelko on November 7, 2017

One of the most common requests our support team receives is for help creating a Buy One, Get One offer. These special promotions give the customer a discount on a product when they purchase another item at full price.

In many cases, this is a great way to drive sales of slow-moving products or promote new items on your store.

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Sell in multiple currencies on Shopify

By Aubrey Kotelko on November 3, 2017

One of the most obvious benefits of an eCommerce store is that location doesn't really matter; a customer from Australia can buy products from a business in the United Kingdom and have no idea their order is coming from thousands of miles away.

But one of the last remaining barriers to a truly global marketplace is differing currencies, which can make it difficult for consumers to understand the true cost of their purchases (sometimes scaring them away). Luckily, a new app from Bold has the solution to the currency conundrum.

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