Introducing Best of 2019 - Share your story

By John Bruce on December 13, 2019

Merchants like you use Bold apps to achieve amazing things every day.

Whether it's getting your first sale, breaking a sales record, or anything in between, we're so excited to be part of your ecommerce journey.

That's why we're doing something special this year to celebrate your successes. When you submit the stories behind your biggest accomplishments of the year, you'll get a chance at receiving our special Best of 2019 honoree package.

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Your ultimate Bold 2019 holiday gift guide

By Brittany Rycroft on December 13, 2019

Looking for the perfect gift that's a little different or unexpected? We've handpicked some of our favorite holiday gift ideas from Bold merchants. 

Once you're done getting inspired by the amazing products our merchants are selling (and maybe even getting some of your own holiday shopping done as well), check out our Sleigh the season holiday hub for ecommerce tips, tricks, and maybe even a few more puns to brighten your day. 

Ready? Let's launch. 

Topics: holiday_2019
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How to offer gift wrapping on Shopify

By Jordan Labelle on December 12, 2019

During the holiday season, people are looking to get great gifts for everyone on their lists, and if it's not truly a gift unless it's wrapped up!

That's why offering gift wrapping is such a great opportunity during the holidays.

This is one of those ideas that may not jump off the page and really get you excited... but it should!

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Your 2019 holiday shipping and order deadlines at a glance

By Marshal Fries on December 5, 2019

As an ecommerce merchant, there’s no better feeling than making your customers happy! 

With Cyber Monday having landed later this year, you'll want to make sure you're doing everything possible to make sure they have their gifts in hand before the holidays arrive.

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6 bundle deals you can set up with one app (in 10 minutes or less)

By John Bruce on December 4, 2019

If you’re looking for a flexible sale idea that will attract customers over the holiday season, bundling products is a great option!

The best part is, you can build bundles for your Shopify store with just one app.

Bold Bundles lets you can run multiple bundled product promotions through the holidays and into the new year, keeping your offers fresh all season long. 

In this article, we'll demonstrate just how simple it is to set up six different bundled product promotions on your Shopify store.

Topics: Bold Bundles
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Turn shoppers into big spenders with a 'free gift with purchase' promotion

By Marshal Fries on December 4, 2019

Now that you've cashed in on Black Friday and Cyber Monday, it's time to set your sights on the next big selling season. 

One strategy many Shopify store owners use to get customers to spend more is a free gift with purchase promotion. The customer makes a purchase or spends a certain amount, they get a free gift. It's that simple! 

But what makes a great gift? There are many factors to consider when picking a giveaway that will motivate customers to spend a little more. 

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How to use free shipping to boost your sales on Shopify

By Aubrey Kotelko on December 4, 2019


Free shipping is one of the greatest marketing tools available to an online store. It can motivate customers to buy more, give them an incentive to buy right away, and give merchants an edge over the competition. 

How do you think Amazon stays at the top of the eCommerce game year after year? I'd say its Prime Membership, which offers free one-day shipping, is a big reason why.

In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart, while another survey found up to 74% of shoppers will abandon their cart if delivery fees are too high.

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Track, segment, target: an introduction to customer journey mapping

By Marshal Fries on November 21, 2019

Should “customer journey” be part of your eCommerce vocabulary? 

Absolutely! Customer journey mapping can help you learn how people behave when they visit your website, what you can do to improve their experience, and how to increase sales while encouraging repeat purchases. 

So what is a customer journey anyway?

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The key elements of high-converting subscriptions for Shopify

By Morgan Wowk on November 15, 2019

For the past few years, I’ve had the opportunity to work at the forefront of subscriptions on Shopify. Everything from helping mom-and-pop retailers start selling subscriptions online, to developing core features of Bold Subscriptions that enterprise-sized businesses depend on.

This includes working on a powerful collection of APIs, webhooks, customer portals, integrating with Cashier for a better checkout experience, and creating custom subscription flows for merchants looking to enhance customer experience and increase revenue.

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How to create Black Friday banner ads and graphics for free

By Bill Widmer on November 7, 2019


If you put on a Black Friday sale, but nobody hears about it... will you actually reach your sale goals?

Probably not.

That's why you need to let as many people know about your promotions as possible with professional looking marketing content, that includes attention-grabbing banners, social ads, and emails!

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