Bold Commerce Blog

SCHOOL OF COMMERCE: LESSON 11

Mike Trakalo joins us again this week as a follow up to our last webinar, How to double your email list in the next 30 days, and answers the age old question: so you have an email list, now what?!

Blogging used to be nothing more than an online diary.

Today, however, blogging has evolved into a serious marketing strategy. You may have heard of it: Content marketing.

Creating content like blog posts is one of the single most effective ways to drive traffic to your product pages.

Let's face it. When buying anything in store or online, one of the first things we do as customers is compare product specs. So, if you're not giving your customers the option to compare items on your store, you're running the risk of them going somewhere else to find exactly what they're looking for.

Wanna know the secret to massive success?

Constantly learning and pushing yourself to step up your game.

One of the best ways to do that is by following the best eCommerce blogs on the internet. The wealth of free information these guys are pumping out is staggering!

Over the past 5 years we’ve worked with businesses of all sizes. From ‘mom and pop’ stores working out of their basements to Fortune 500 companies like: Google, Zippo, TimeLife, Cirque du Soleil, and P&G.  

What we’ve learned along the way is different sized companies have different needs. A client looking for a few custom changes to their site might not want or care about detailed RFP’s, scope statements, and quotes. But if you’re a large corporation spending hundreds of thousands of dollars, you’ll want dedicated Project Managers, Business Analysts, Designers and Developers committed to your business the whole way through.

That's why we created the Bold Black experience.

SCHOOL OF COMMERCE: LESSON 10

Double your email list in 30 days?! It’s a Bold statement, we know (pun intended 😊), but we promise that even if you implement a few of these simple strategies, you'll see big results. 

Customer service allows you to hit the hearts of your followers.

And any good brand shouldn’t just have customers… they should have followers. Brand advocates, even.

You get that by providing the absolute best customer service possible. 

We're always getting requests to help migrate subscription buisnesses from Cratejoy to Shopify. If you're on Cratejoy, or any other subscription marketplace for that matter, you might even be thinking about it right now! But when is the right time to buy your own domain, setup your own subscription store, and start building your brand. Here's our thoughts. 

Two hours per day.

What would you do if you had a heart attack, and your doctor forbid you to work more than two hours per day, lest you suffer a stroke and die?

I think you’d be amazed at what you’d do. Humans are incredibly adaptive creatures.

We’ve conquered the sea and sky, built buildings that scrape the sky, and even sent massive metal hunks into space.

There’s no limit to what we can do…