We've VERY excited to announce the launch of the first ever SUBSCRIPTION "Buy Button" for Shopify. It's an exclusive feature in our Shopify Recurring Orders app, and we think it's going to be a game changer for subscription businesses.  

With one click, go from anywhere; your blog, ANY other blog or website, an email, a tweet, a description in a YouTube video, or an ad, directly to your checkout.  Potential customers can now buy your subscription box products from anywhere! 

SCHOOL OF COMMERCE: LESSON 18

Great customer service can earn you lifelong customers, less churn, and more sales.

That combined with the fact that new customers are 7 times more expensive to get than retaining existing ones should have you moving your customer service strategy to the top of your priority list.

“All data in aggregate is crap.”   - analytics guru Avinash Kaushik

If you're like 90% of stores, you probably use Google Analytics to track traffic, and maybe even conversions. But, if you're also like 90% of stores, you probably DON'T leverage the power of segments to understand how different groups and types of customers interact with your store. 

In this post we'll explain what segments are, and how to use them for your online store. We'll also share with you a link to download 19 of the most common segments our Professional Services pre-built, that every store owner should use. 

 WiFi Marketing is the new secret sauce in the marketing world, and lucky for you, we have the recipe.

During the holiday season, thousands of brick-and-mortar retailers will offer "gift with purchase" promotions, where customers who spend a certain amount during a sale will receive a free bonus gift.

These types of promotions are great for increasing the amount that customers spend on every order that goes through your store, also known as the average order value. 

Want to grow your sales this year (and beyond)?

Then you can’t afford to rest on your laurels. You need to have your wits about you, and be quick to react to the ever-changing eCommerce landscape.

SCHOOL OF COMMERCE: LESSON 17

If you've ever been curious about ad retargeting, today's your lucky day. 

Our Growth Marketing Specialist Paul Rajotte joins us this week to walk us through everything from pixels to Facebook audience segments, covering everything you need to know about ad retargeting and how to use it to direct traffic to your online store to boost your sales.

Interested in crowdfunding your products? Or maybe you've already started a crowdfunding project, or just want to know more about the industry? Then this blog post is for you.

It seems like natural disasters have taken over our news feeds for the past couple of months.

Wildfires have been burning through British Columbia the entire summer, floods in India have killed hundreds, and Hurricane Harvey has ripped across the Gulf Coast, leaving thousands of people in distress.

It's easy to feel helpless in the face of such destruction, and I know I often wish I could help out, but don't know where to start.