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How to use your eCommerce return policy to increase sales

By Bill Widmer on December 14, 2017


When was the last time you revised your return policy?

Hell, when was the last time you even looked at it?

An eCommerce return policy is often an afterthought when building your website. “Oh crap, we need a return policy! Let’s just generate a generic one and put our name on it, it’ll be fine.”

If you’ve done this (and don’t worry, you’re not alone - I did it for three of my online stores) you’re leaving money on the table.

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How to use Product Bundling to make more money in eCommerce

By Bill Widmer on December 12, 2017


Everyone loves a good deal.

Doesn’t seeing that perfect bundle at a reduced price just make you so happy? There’s a reason for that!

It lies in psychology and marketing research. Which we’ll get into…

But the main focus of this article is to teach you the best eCommerce product bundling strategies, and how to use them to increase your store’s income.

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Your complete guide to holiday shipping deadlines 2017

By Melanie Fatouros-Richardson on December 7, 2017


There’s no worse feeling than letting your customers down.

And with 15% of shoppers waiting until well into December to start buying, you'll want to make sure you're doing everything possible to make sure they have their gifts in hand before the big day.

So, to avoid your customers having to blast you on social media while wrapping up a picture of the awesome gift they didn't receive, take a quick look below to find out how to avoid disappointing your customers this holiday season. 

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Keep your store running smoothly through the holidays

By Jenny Nguyen on December 5, 2017



We all get excited at the prospect of increased holiday traffic and sales. But with each sale, there's another box, packing slip, and shipping label to be generated.

And what happens when you're also selling from Etsy or Ebay or on Amazon? It all gets jumbled when you're scrambling to get your packages out after Black Friday and the Christmas rush.

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Creating a subscription box business plan

By Bill Widmer on December 1, 2017


Hola, potential subscription box company owner!

If you’ve found your way to this article, I’m betting that you’ve already done your due diligence by reading up on why subscription boxes are an awesome business model.

If not, I can sum it up for you in two words: recurring payments. Every. Single. Month.

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How to strategically price your products

By Melanie Fatouros-Richardson on November 28, 2017

SCHOOL OF COMMERCE: LESSON 23

Too high and you'll scare your customers away, too low and your brand will lose value: so what's the secret formula to pricing your products?

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How to keep the steam after Black Friday sales

By Bill Widmer on November 23, 2017

There’s no denying that Black Friday is huge for eCommerce.

Last year, Black Friday sales in the US grew by 17.7% from 2015.

In one day alone, we collectively spent a jaw-dropping $3.34 billion dollars!

And as a entrepreneur and an eCommerce store owner, you’re probably doing all you can to capitalize on the Black Friday frenzy.

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Offer Gift Wrapping on Shopify

By Jordan Labelle on November 22, 2017

If you read our latest post, The Ultimate Black Friday Sales Round-up, then you've had a short intro to the idea of offering free shipping and gift wrapping during the holidays.

This is one of those sale ideas that may not jump off the page and really get you excited... but it should!

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The Ultimate Black Friday Sales Round-up

By Aubrey Kotelko on November 16, 2017

Black Friday is less than a week away, and if you haven't set up a sale yet, time is running out.

To help you out, we collected a list of some easy sale ideas that you can use to run an amazing Black Friday promotion. Most of these can be set up in just a few minutes on your Shopify store, and all of them are easily automated (so you can spend more time advertising and managing your business).

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Augmented reality in eCommerce: The cool things happening now

By Bill Widmer on November 16, 2017


If you haven’t already heard, Augmented Reality (AR) is taking the world by storm.

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