Shoelace Integration for Recurring Orders

By Kevin Wild on January 17, 2018

 

We're excited to announce our Recurring Orders app for Shopify is now integrated with Shoelace for retargeting subscription purchases. đź’° đź’°

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6 Ways to get backlinks to your store (and grow your traffic)

By Bill Widmer on January 16, 2018

Plenty of eCommerce store owners are downright obsessed with optimizing their PPC campaigns and Facebook ad campaigns…

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How to take awesome product photos

By Melanie Fatouros-Richardson on January 11, 2018

Welcome to season 2 of School of Commerce!! 

If you're new around here, I'll give you a quick rundown. School of Commerce is a free livestream that we host every 2 weeks with the main goal of helping entrepreneurs become eCommerce experts. Basically, we want to make running your online store as easy as possible! It's great because it's live, so you can ask questions at anytime to get personalized advice for your store.

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How to turn your "About Us" page into a sales machine [+Free Template]

By Bill Widmer on January 10, 2018

Let’s get real…

People don’t shop at Walmart because the guy who started it had a compelling story to share that connected them with the experience. (Although Sam Walton’s story is actually really interesting, and I do recommend you check it out.)

They shop at Walmart because of the low prices and extreme convenience.

But you’re not WalMart. And you shouldn’t want to be.

When people shop at your store (website), they probably aren’t there for low prices or extreme convenience. They’re there because you have a cool product or a strong brand presence.

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Why upsells AFTER checkout on Shopify will be your highest converting click

By Melanie Fatouros-Richardson on January 9, 2018


My whole life, whenever I heard the word “upsell” images of car salesmen or fast food restaurants sprang to mind. I mean, the words, “would you like fries with that” are the thing of legends!

But now that I’m a store owner myself, upsells are legendary for a whole new reason: It’s the easiest way I’ve found to not only move more product, but to make more money on every single sale that goes through my store.

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An eCommerce owners guide to planning 2018

By Bill Widmer on December 28, 2017

I want you to take a month off next year.

Think you can do it?

I know you can. All it takes is a little planning and blocking off the time ahead of time. And that’s what this article is all about.

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2017: A year in review

By Melanie Fatouros-Richardson on December 22, 2017

2017 was a special year at Bold. It's now been five years since launching our first app on Shopify and boy has a lot changed!  

Little milestones like that help us reflect on where we've come from, and where we're going. This
surprise video from our staff was something that really put it into perspective!

Our mission statement at Bold is to "Empower entrepreneurs to achieve success by building the best company to attract the best employees who truly give a shit." And with that as our mission, to go from our basement five years ago to over 170 employees and 90,000+ merchants using our apps today, is truly humbling.

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Problem Solved: Launching a solid returns process on Shopify

By Aubrey Kotelko on December 20, 2017

We’ve written before about the effects that an amazing returns policy can have on your online store.

And we found out a whopping 91% of shoppers asked said they check a website’s return policy before they ever make a purchase. Which makes sense. When making a purchase from a brick-and-mortar store, the feeling is a little more real. You can feel and test the product you’re buying to make sure it’s exactly what you want.

This experience is lost on online shoppers; they can’t touch or hold the thing they’re about to pay for, so every purchase is a bit of a gamble.

We want to help you take the uncertainty out of the buying process, so keep reading to find out how to set up an awesome returns policy on your store that will gain your customers trust and help them complete their purchase. 

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How to use your eCommerce return policy to increase sales

By Bill Widmer on December 14, 2017


When was the last time you revised your return policy?

Hell, when was the last time you even looked at it?

An eCommerce return policy is often an afterthought when building your website. “Oh crap, we need a return policy! Let’s just generate a generic one and put our name on it, it’ll be fine.”

If you’ve done this (and don’t worry, you’re not alone - I did it for three of my online stores) you’re leaving money on the table.

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How to use Product Bundling to make more money in eCommerce

By Bill Widmer on December 12, 2017


Everyone loves a good deal.

Doesn’t seeing that perfect bundle at a reduced price just make you so happy? There’s a reason for that!

It lies in psychology and marketing research. Which we’ll get into…

But the main focus of this article is to teach you the best eCommerce product bundling strategies, and how to use them to increase your store’s income.

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  • How product photos can make you more money
  • How to strategically price your products
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