How do you become a florist? Put yourself in your customer's shoes. And that's exactly where Catherine Metrycki started.

An unpleasant experience ordering a bouquet inspired her to start her own floral business: Callia. It quickly grew into a nationwide business thanks to a dream, an entrepreneurial spirit, and some of Bold’s powerful apps.

The world of enterprise eCommerce software has long been a complicated one.

Off-the-shelf solutions, traditionally, haven't been flexible enough to meet the custom, complex needs of a global retailer. IT teams spend significant amounts of time propping up legacy systems with workarounds, security updates, and integration scripts. Can an eCommerce platform built for the needs of the 2005 shopping landscape keep up in 2019?

Last month, I joined the Bold hiring team as they embarked on their latest international recruitment adventure, a nearly two-week expedition to Paris, Lyon, Toulouse, and Barcelona. 

Our third international hiring effort in just over a year, the purpose of this (and our previous) trips have been to recruit senior software developers to join our growing team in Winnipeg, Canada. And though we’ll be missing the daily croissants and cappuccinos, we’re excited about all the great talent we met.

Once upon a time, loyalty programs use to be all about collecting information on customers so companies could market to them better.

Nowadays, companies have much easier access to audience information, and the primary purpose of loyalty programs has changed — it's all about getting customers to fall in love with your brand so they'll stick with you and buy more. Here are some brands that do just that.

Everyone has that one friend who loves a good deal.

Pop-ups are a controversial subject. So much so that the inventor even apologized for them.

However, it's probably fair to say that the worst of the stigma has worn off. The days of playing whack-a-mole on unwanted pop-ups have come and gone, and it's now common to use them for newsletter sign-ups, and even upsell offers.

They've been shown to double some people’s conversion rates for lead generation (pretty amazing, right?). But, still pop-ups can be really obnoxious if you do them wrong.

Our loyalty program app will completely change the way you run customer rewards on your online store.

Bold Loyalty Points gives you the power to keep up with the best rewards programs out there. It's loaded with features like flexible reward options, a built-in referral program, bonus point time periods, loyalty tiers, email reminders, and more.

This is a guest post written by Carlos Zappien from Westmount Solutions, describing tweaks he has done with Bold Subscriptions. Subscriptions, along with many of our other apps, can be customized to fit your unique needs. 

One of the most attractive business models in the eCommerce industry today is subscriptions. According to a survey compiled by McKinsey & Company, the online subscription market amounts to around $2.6 billion, with 15% of all online shoppers subscribing to a product or a service.

How would you like to give your online sales a big boost?

Upselling techniques have the power to do just that.

In 2012, Amazon saw a 29% increase in sales after introducing its version of upselling: product recommendations, like the "Frequently bought together" panes.

But upselling isn't reserved for the likes of Amazon — you can use the same techniques as the billion-dollar behemoth to sell more to every customer who visits your store.