4th of July marketing ideas for your online store

June 27, 2017


Summer is here, and along with it the most patriotic day of the year: the 4th of July. Our feeds will soon be filled with fireworks, BBQ's, and of course everything red, white, and blue. And as you start planning which parties you're going to attend next week, don't forget to get started on your next marketing campaign.

Just like Valentines Day, Mothers Day, and Christmas, Independence Day should be a major date on your marketing calendar. With the average American spending approximately $300 each, retailers in every industry can take advantage of this spending bump by promoting their brands with a fun marketing campaign.

Take at look at these five ways to help drive traffic to your online store this Independence Day.

1. Start a viral-worthy contest on Instagram

Holidays are the perfect time to have more fun with your marketing campaigns, and with 400 million monthly active users and more than 80 million posts per day, Instagram is the perfect place to expand your reach and try something new.

While Instagram is the obvious choice for a photo contest, what might not be so obvious is how to actually run one. Check out this step-by-step guide on How to Run an Instagram Contest and keep reading for a few ideas on what kinds of contests you can run.

  • Show us your selfies. Two things Americans love: America and taking selfies. Let your customers supply the content and drive traffic to your page by posting a selfie with your products, or even get them to show you what they're doing to celebrate: Best selfie wins!
  • Like to win. Want to spread the word about your newest product? Create a statement-worthy image for Instagram featuring the product you want to promote and get your customers to like and re-post the picture for a chance to win it!
  • Partner up. Reach out to brands you admire online and suggest a cross-promotion. You both get double the exposure and a potential onslaught of new followers. 

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Take this promotion by Quay Australia and Frankies Bikini's for example. Two brands selling complimentary products (bathing suits and sunglasses) teamed up to offer a giveaway on both their Instagram pages. All followers had to do was make sure they were following both companies, and tag two of their friends in the comments for a chance to win Quay's newest collection of sunglasses and a $200 gift certificate to Frankie's Bikini's.

Engagement was off the charts! Both posts combined got 42,223 likes and 19,771 comments.
Don't be afraid to reach out to another company to set up a promotion. Even if you sell similar products or offer similar services, the benefits are hard to ignore. Don't forget to use your brands hashtag, or even create one specifically for the contest!

Speaking of hashtags...

2. Cash in on holiday-themed hashtags

It's a no-brainer. Tweets with hashtags get twice as much engagement as those without them and 55% more retweets. Not to mention the fact 75% of people on social media use hashtags. 

So in the next week start tagging your 4th of July posts on Instagram and adding those hashtags on Twitter. Here are some of the top trending hashtags from 2016

#July4th, #FourthofJuly, #IndependenceDay, #starsandstripes,  #bbq,  #redwhiteandblue, #fireworks, #America, #freedom, #patriotic, #celebration.

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See's Candies killed it with a beautiful, on-theme Instagram post using both #FourthofJuly and #IndependenceDay, throwing in their own #SeesCandies hashtag for good measure!

Pro tip:
 Since most of your customers will be traveling or out celebrating this 4th of July, make sure that your campaigns are mobile-friendly and designed for quick engagement.

3. Run a Facebook photo contest

Facebook image posts get 179% more interaction than links, text-based posts, or videos, so make sure you're getting in on that action. 

Have fans submit photos of themselves with your products, or better yet, get in the holiday spirit and have your customers share their best red, white, and blue outfits, or their best flag pics. If you sell beauty products, get your customers to show off their patriotic make-up looks or amazing themed-manicures. Sell food/kitchen supplies? There's nothing more American than apple pie: get your customers to post their best creations on your Facebook page.

While it's not centered around the 4th of July, here's an example of a 'sweet' Facebook contest.

No matter what you decide, make sure the rules are clear and remember to offer a prize to the fan that gets the most likes on their picture (or the most votes). Your customers will spread the word across their personal networks, leading to an increase of likes and potential new customers. Plus, you'll get awesome user-generated content that you can re-surface throughout the year.

4. Curate a collection

Switch up your homepage by featuring a collection of your most patriotic products. Maybe you feature all red, white, and blue products, or everything you'll need from your online store to host the perfect BBQ, a round-up of your most patriotic favorites, or outfits for different types of 4th of July parties.

While featuring a collection on your homepage might not seem like a way to market your store, 62% of people said that they plan to, or might buy, Fourth-related merchandise. 

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Nana Macs, an online women's boutique, got into the holiday spirit by featuring a
'4th of July' look book on their homepage.

5. Create an email marketing campaign around your holiday sale

The 4th of July sees a 32 percent revenue increase from email marketing, so if you're strapped for time or don't want to dive into the world of social media just yet, an email marketing campaign might be perfect for you. We love this guide on How to Create an Email Campaign in 10 Minutes (A Step by Step Guide). 

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Looking for ideas? This Nasty Gal email nails that 4th of July feeling without being in your face about it. Their sale is clearly outlined, they have links to different areas of their website to shop, and they used red, white, and blue perfectly. 
Plus who doesn't love a good pun!

Don't have a sale planned yet? We've got your back

We're doubling our free trial period from 30-60 days on almost all our apps!

Make sure you click here to download your new app, as the offer isn't good through the app store. And if you're looking for some sale ideas, here's one of my FAVORITE blog posts on the Top 10 Shopify Sale Ideas for the Holidays.

Whether you're offering a sale on everything red, white, and blue or running a classic store-wide sale, make sure to market the heck out of it and boost traffic to your store! And don't forget to tag your store in the comments below to let us know what you have planned.


Topics: eCommerce News

Melanie Fatouros-Richardson

Written by Melanie Fatouros-Richardson

Melanie is a Content Marketer at Bold and is a reality tv aficionado.

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