Aubrey Kotelko

Aubrey is a marketing strategist at Bold Commerce. He drinks a gallon of milk every single day, which isn't really something to be proud of.

Recent Posts

Case Study: How these musicians made 5x more profit selling their music online

By Aubrey Kotelko on June 22, 2017

Dead by April is an up-and-coming metalcore band based in Gothenburg, Sweden. Formed in 2007, the four-member ensemble has grown in popularity significantly with the release of several albums and hit singles. 

Their Facebook audience reaches over 425, 000 fans, and many of their videos on YouTube have view counts in the millions. The band has opened for big names such as Linkin Park and has toured to nearly every continent on the planet (they're still waiting for their Antarctic tour dates to be confirmed). 

Read on to learn how they grew their margins quickly and easily using a Shopify store and our Marketplace app in a creative way!

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Holiday Hustle: 6 quick tips to get you ready for the holiday season

By Aubrey Kotelko on December 16, 2016

 

The holiday shopping season is the climax of each year’s eCommerce story. Retailers spend months upon months planning logistics and marketing in preparation for the December rush. Customers are anxious because the stakes are high; they have a need that must be met by a certain deadline, and failing will leave them with a ruined holiday (or the embarrassing “It didn’t get here in time” card)! But best of all, it offers an opportunity to set the stage for the year to come. By connecting with new customers, online stores have a ton of opportunities to turn them into regulars and increase the lifetime value of their customers.

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