Bill Widmer

Bill is an eCommerce content marketing and SEO consultant. He's run several stores and worked with many well-known brands including A Better Lemonade Stand, SaleHoo, and Lifehack.

Recent Posts

Top eCommerce trends to look out for in 2017 and beyond

By Bill Widmer on September 7, 2017

Want to grow your sales this year (and beyond)?

Then you can’t afford to rest on your laurels. You need to have your wits about you, and be quick to react to the ever-changing eCommerce landscape.

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A step-by-step guide to Facebook Retargeting for eCommerce

By Bill Widmer on August 8, 2017

Facebook Retargeting can bring high conversions at low costs.

Sounds like a dream, right? Yesss, I hear the marketer in me saying.

But Facebook Retargeting can be complicated. And there can be tons of questions...

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Psychological pricing: A secret sauce to more sales

By Bill Widmer on August 3, 2017

The last item I bought?

A 2-pack of hand-carved Himalayan salt lamps for $22.99.

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On-page SEO for eCommerce: How to optimize your online store

By Bill Widmer on July 25, 2017

Did you know...

28% of consumers begin product discovery with a search engine.

And 95% of consumers click on organic listings when they search on desktop.

Fact is, SEO has the highest ROI of any eCommerce marketing campaign. Organic traffic is the best kind of traffic: Free and recurring.

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Our 7 best tips to get more product reviews and boost your sales

By Bill Widmer on July 4, 2017

Product reviews are the secret sauce of conversions.

Get this: 88% of consumers trust reviews as much as personal recommendations.

That’s not all…

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Ecommerce content marketing:  3 Steps to start a blog and drive tons of traffic

By Bill Widmer on June 15, 2017

Blogging used to be nothing more than an online diary.

Today, however, blogging has evolved into a serious marketing strategy. You may have heard of it: Content marketing.

Creating content like blog posts is one of the single most effective ways to drive traffic to your product pages.

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The 11 best eCommerce blogs to follow

By Bill Widmer on June 13, 2017

Wanna know the secret to massive success?

Constantly learning and pushing yourself to step up your game.

One of the best ways to do that is by following the best eCommerce blogs on the internet. The wealth of free information these guys are pumping out is staggering!

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Tips to maximize your eCommerce customer service

By Bill Widmer on May 30, 2017

Customer service allows you to hit the hearts of your followers.

And any good brand shouldn’t just have customers… they should have followers. Brand advocates, even.

You get that by providing the absolute best customer service possible. 

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100+ Entrepreneurs reveal what it takes to run an eCommerce site

By Bill Widmer on May 18, 2017

Two hours per day.

What would you do if you had a heart attack, and your doctor forbid you to work more than two hours per day, lest you suffer a stroke and die?

I think you’d be amazed at what you’d do. Humans are incredibly adaptive creatures.

We’ve conquered the sea and sky, built buildings that scrape the sky, and even sent massive metal hunks into space.

There’s no limit to what we can do…

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eCommerce email marketing: What to do with that email list (besides let it gather dust)

By Bill Widmer on May 9, 2017

Email lists are legendary.

Imagine pushing a button on Friday afternoon, then checking your store on Monday to see hundreds of sales come in over the weekend.

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Search the blog!
  • Video Commerce on Shopify
  • Returns & Refunds on Shopify
  • Shopify Subscription Box
  • Shopify email templates using Spently
  • CRO: Thhe Ultimate Guide to Optimizing Your Shopify Store
  • Beef up your social media strategy
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