Bill Widmer

Bill is an eCommerce content marketing and SEO consultant. He's run several stores and worked with many well-known brands including A Better Lemonade Stand, SaleHoo, and Lifehack.

Recent Posts

On-page SEO for eCommerce: How to optimize your online store

By Bill Widmer on October 18, 2018

Did you know...

Up to 28% of consumers begin product discovery with a search engine.

And 95% of consumers click on organic listings when they search on desktop.

Fact is, Search Engine Optimization (SEO) has the highest ROI of any eCommerce marketing campaign. Organic traffic is the best kind of traffic: free and recurring!

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The ultimate guide to high-converting product descriptions (plus 10 examples)

By Bill Widmer on October 15, 2018


A great product description can literally double your sales.

Just look at advertising guru Joseph Sugarman. All he had to sell his product was words in a magazine or newspaper...

And he used those words to accomplish amazing sales numbers, like 100,000 pairs of sunglasses in just six months.

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How to find, choose & use a 3PL warehouse in 2018

By Bill Widmer on October 3, 2018

How much time do you spend fulfilling your eCommerce orders?

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International selling: What's the big deal?

By Bill Widmer on September 26, 2018

So you're thinking about selling internationally, but you're not quite sure if you should.

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How to use your eCommerce return policy to increase sales

By Bill Widmer on September 24, 2018

When was the last time you revised your return policy?

Hell, when was the last time you even looked at it?

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How to optimize your eCommerce website for max conversions

By Bill Widmer on September 21, 2018

How would you like to double your revenue?

I bet that caught your attention. Well guess what — optimizing your eCommerce store can do just that. And more.

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5 proven eCommerce marketing strategies to increase sales in 2018

By Bill Widmer on September 20, 2018

When it comes to eCommerce marketing strategies, they’re a dime a dozen. Just googling “eCommerce marketing” brings up over 160 million results.

Topics: marketing
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A 12-week Black Friday checklist: Be prepared!

By Bill Widmer on September 17, 2018

Like it or not, Black Friday 2018 is coming up fast!

To help you prepare, we've created a 12-week Black Friday checklist that will tell you exactly what to do each week leading up to the biggest sales holiday of the year so nothing gets forgotten.

But first; when should you start planning? Let's take a look:

Topics: Black Friday
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6 steps to optimize your eCommerce checkout page design

By Bill Widmer on September 7, 2018

eCommerce checkout page design is arguably one of the single most important things to optimize on your website.

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How to build an eCommerce website from scratch (super easy!)

By Bill Widmer on August 9, 2018



Wondering how to build an eCommerce website from scratch?

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  • How product photos can make you more money
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