Bill Widmer

Bill is an eCommerce content marketing and SEO consultant. He's run several stores and worked with many well-known brands including A Better Lemonade Stand, SaleHoo, and Lifehack.

Recent Posts

8 key principles of a great pop-up

By Bill Widmer on June 13, 2019



Pop-ups are a controversial subject. So much so that the inventor even apologized for them.

However, it's probably fair to say that the worst of the stigma has worn off. The days of playing whack-a-mole on unwanted pop-ups have come and gone, and it's now common to use them for newsletter sign-ups, and even upsell offers.

They've been shown to double some people’s conversion rates for lead generation (pretty amazing, right?). But, still pop-ups can be really obnoxious if you do them wrong.

Topics: How-to guides
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9 upselling techniques to explode your average order value

By Bill Widmer on April 25, 2019


How would you like to give your online sales a big boost?

Upselling techniques have the power to do just that.

In 2012, Amazon saw a 29% increase in sales after introducing its version of upselling: product recommendations, like the "Frequently bought together" panes.

But upselling isn't reserved for the likes of Amazon — you can use the same techniques as the billion-dollar behemoth to sell more to every customer who visits your store.

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An eCommerce owner's guide to planning the new year

By Bill Widmer on January 21, 2019

I want you to take a month off next year.

Think you can do it?

I know you can. All it takes is a little planning and blocking off the time ahead of time. And that’s what this article is all about.

Topics: How-to guides
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How to keep the steam after Black Friday sales

By Bill Widmer on December 3, 2018

There’s no denying that Black Friday is huge for eCommerce.

Last year, Black Friday sales in the US grew by 23.6% from 2017.

In one day alone, we collectively spent a jaw-dropping $6.2 billion dollars!

And as a entrepreneur and an eCommerce store owner, you’re probably doing all you can to capitalize on the Black Friday frenzy.

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A step-by-step guide to Facebook Retargeting for eCommerce

By Bill Widmer on November 6, 2018

Facebook Retargeting can bring high conversions at low costs.

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How to maximize profits without losing brand equity

By Bill Widmer on October 31, 2018

What’s your go-to strategy if you want to increase sales for the month?

Topics: How-to guides
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7 Black Friday/Cyber Monday email campaigns and how to maximize them

By Bill Widmer on October 30, 2018

Black Friday and Cyber Monday - the two biggest shopping days of the entire year - are almost upon us. Are you prepared?

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How to create Black Friday banner ads and graphics for free

By Bill Widmer on October 24, 2018



Black Friday is just around the corner, and you know what that means…

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On-page SEO for eCommerce: How to optimize your online store

By Bill Widmer on October 18, 2018

Did you know...

Up to 28% of consumers begin product discovery with a search engine.

And 95% of consumers click on organic listings when they search on desktop.

Fact is, Search Engine Optimization (SEO) has the highest ROI of any eCommerce marketing campaign. Organic traffic is the best kind of traffic: free and recurring!

Topics: How-to guides
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The ultimate guide to high-converting product descriptions (plus 10 examples)

By Bill Widmer on October 15, 2018


A great product description can literally double your sales.

Just look at advertising guru Joseph Sugarman. All he had to sell his product was words in a magazine or newspaper...

And he used those words to accomplish amazing sales numbers, like 100,000 pairs of sunglasses in just six months.

Topics: How-to guides
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