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Bill Widmer

Bill is an eCommerce content marketing and SEO consultant. He's run several stores and worked with many well-known brands including A Better Lemonade Stand, SaleHoo, and Lifehack.

Recent Posts

Augmented reality in eCommerce: The cool things happening now

By Bill Widmer on November 16, 2017


If you haven’t already heard, Augmented Reality (AR) is taking the world by storm.

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How to optimize your eCommerce website for max conversions

By Bill Widmer on October 18, 2017

How would you like to double your revenue?

I bet that caught your attention. Well guess what - optimizing your eCommerce website can do just that. And more.

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Everything you need to know about shipping

By Bill Widmer on October 10, 2017

When it comes to the world of eCommerce, shipping is a tough nut to crack.

You might have started out doing everything by yourself - consolidating your orders, packing your items, and zipping out to the post office once a day.

But as your business grows and the number of orders you receive a day skyrockets, there comes a point when the DIY solution is no longer feasible. You know that you can’t put it off any longer; the time has come for you to bite the bullet and come up with a proper shipping strategy.

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How to automate your Shopify store

By Bill Widmer on September 26, 2017

Whenever I talk to eCommerce store owners, the one thing they never fail to mention is how there just isn’t enough time.

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Top eCommerce trends to look out for in 2017 and beyond

By Bill Widmer on September 7, 2017

Want to grow your sales this year (and beyond)?

Then you can’t afford to rest on your laurels. You need to have your wits about you, and be quick to react to the ever-changing eCommerce landscape.

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A step-by-step guide to Facebook Retargeting for eCommerce

By Bill Widmer on August 8, 2017

Facebook Retargeting can bring high conversions at low costs.

Sounds like a dream, right? Yesss, I hear the marketer in me saying.

But Facebook Retargeting can be complicated. And there can be tons of questions...

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Psychological pricing: A secret sauce to more sales

By Bill Widmer on August 3, 2017

The last item I bought?

A 2-pack of hand-carved Himalayan salt lamps for $22.99.

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On-page SEO for eCommerce: How to optimize your online store

By Bill Widmer on July 25, 2017

Did you know...

28% of consumers begin product discovery with a search engine.

And 95% of consumers click on organic listings when they search on desktop.

Fact is, SEO has the highest ROI of any eCommerce marketing campaign. Organic traffic is the best kind of traffic: Free and recurring.

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Our 7 best tips to get more product reviews and boost your sales

By Bill Widmer on July 4, 2017

Product reviews are the secret sauce of conversions.

Get this: 88% of consumers trust reviews as much as personal recommendations.

That’s not all…

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Ecommerce content marketing:  3 Steps to start a blog and drive tons of traffic

By Bill Widmer on June 15, 2017

Blogging used to be nothing more than an online diary.

Today, however, blogging has evolved into a serious marketing strategy. You may have heard of it: Content marketing.

Creating content like blog posts is one of the single most effective ways to drive traffic to your product pages.

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