Bill Widmer

Bill is an eCommerce content marketing and SEO consultant. He's run several stores and worked with many well-known brands including A Better Lemonade Stand, SaleHoo, and Lifehack.

Recent Posts

The ultimate guide to high-converting product descriptions (plus 10 examples)

By Bill Widmer on April 20, 2018


A great product description can literally double your sales.

Just look at advertising guru Joseph Sugarman. All he had to sell his product was words in a magazine or newspaper...

And he used those words to accomplish amazing sales numbers, like 100,000 pairs of sunglasses in just six months.

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How to Use Facebook Business Manager for eCommerce [Complete Guide]

By Bill Widmer on April 6, 2018

Facebook Business Manager is the key to running successful Facebook ad campaigns…

But that’s not all it’s good for.

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How to Add Your Facebook Pixel to Shopify (Plus 5 Tips to Maximize It)

By Bill Widmer on March 28, 2018

So your Shopify store has been up and running for a while now (or you just started it)…

…and you’ve decided it’s time to start running some Facebook ads to increase your sales.

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16 best ecommerce podcasts of 2018 (and their best episodes)

By Bill Widmer on March 20, 2018

What’s the fastest and easiest way to learn how to do something?

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11 Powerful eCommerce tools to save you time and increase sales

By Bill Widmer on March 15, 2018

Looking for eCommerce tools and techniques to save you time, make you more money, and generally make life easier?

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How to start an online store (7 Steps, no experience required)

By Bill Widmer on February 28, 2018

Do you dream of owning your own online store?

Do you have grand visions of working from your laptop...

...while your eCommerce website rakes in sales on auto-pilot?

Whether this is your first time setting up a small business or you’ve been in the game a long time, this guide will teach you how to start an online store in 7 simple steps.

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4 Free traffic sources to drive 1,000+ visitors to your online store (daily)

By Bill Widmer on February 15, 2018

How would you like to drive over 1,000 visitors to your eCommerce store, every single day?

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6 Ways to get backlinks to your store (and grow your traffic)

By Bill Widmer on January 16, 2018

Plenty of eCommerce store owners are downright obsessed with optimizing their PPC campaigns and Facebook ad campaigns…

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How to turn your "About Us" page into a sales machine [+Free Template]

By Bill Widmer on January 10, 2018

Let’s get real…

People don’t shop at Walmart because the guy who started it had a compelling story to share that connected them with the experience. (Although Sam Walton’s story is actually really interesting, and I do recommend you check it out.)

They shop at Walmart because of the low prices and extreme convenience.

But you’re not WalMart. And you shouldn’t want to be.

When people shop at your store (website), they probably aren’t there for low prices or extreme convenience. They’re there because you have a cool product or a strong brand presence.

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An eCommerce owners guide to planning 2018

By Bill Widmer on December 28, 2017

I want you to take a month off next year.

Think you can do it?

I know you can. All it takes is a little planning and blocking off the time ahead of time. And that’s what this article is all about.

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  • How product photos can make you more money
  • How to strategically price your products
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