Bill Widmer

Bill is an eCommerce content marketing and SEO consultant. He's run several stores and worked with many well-known brands including A Better Lemonade Stand, SaleHoo, and Lifehack.

Recent Posts

6 Ways to get backlinks to your store (and grow your traffic)

By Bill Widmer on January 16, 2018

Plenty of eCommerce store owners are downright obsessed with optimizing their PPC campaigns and Facebook ad campaigns…

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How to turn your "About Us" page into a sales machine [+Free Template]

By Bill Widmer on January 10, 2018

Let’s get real…

People don’t shop at Walmart because the guy who started it had a compelling story to share that connected them with the experience. (Although Sam Walton’s story is actually really interesting, and I do recommend you check it out.)

They shop at Walmart because of the low prices and extreme convenience.

But you’re not WalMart. And you shouldn’t want to be.

When people shop at your store (website), they probably aren’t there for low prices or extreme convenience. They’re there because you have a cool product or a strong brand presence.

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An eCommerce owners guide to planning 2018

By Bill Widmer on December 28, 2017

I want you to take a month off next year.

Think you can do it?

I know you can. All it takes is a little planning and blocking off the time ahead of time. And that’s what this article is all about.

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How to use your eCommerce return policy to increase sales

By Bill Widmer on December 14, 2017


When was the last time you revised your return policy?

Hell, when was the last time you even looked at it?

An eCommerce return policy is often an afterthought when building your website. “Oh crap, we need a return policy! Let’s just generate a generic one and put our name on it, it’ll be fine.”

If you’ve done this (and don’t worry, you’re not alone - I did it for three of my online stores) you’re leaving money on the table.

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How to use Product Bundling to make more money in eCommerce

By Bill Widmer on December 12, 2017


Everyone loves a good deal.

Doesn’t seeing that perfect bundle at a reduced price just make you so happy? There’s a reason for that!

It lies in psychology and marketing research. Which we’ll get into…

But the main focus of this article is to teach you the best eCommerce product bundling strategies, and how to use them to increase your store’s income.

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Creating a subscription box business plan

By Bill Widmer on December 1, 2017


Hola, potential subscription box company owner!

If you’ve found your way to this article, I’m betting that you’ve already done your due diligence by reading up on why subscription boxes are an awesome business model.

If not, I can sum it up for you in two words: recurring payments. Every. Single. Month.

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How to keep the steam after Black Friday sales

By Bill Widmer on November 23, 2017

There’s no denying that Black Friday is huge for eCommerce.

Last year, Black Friday sales in the US grew by 17.7% from 2015.

In one day alone, we collectively spent a jaw-dropping $3.34 billion dollars!

And as a entrepreneur and an eCommerce store owner, you’re probably doing all you can to capitalize on the Black Friday frenzy.

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Augmented reality in eCommerce: The cool things happening now

By Bill Widmer on November 16, 2017


If you haven’t already heard, Augmented Reality (AR) is taking the world by storm.

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How to optimize your eCommerce website for max conversions

By Bill Widmer on October 18, 2017

How would you like to double your revenue?

I bet that caught your attention. Well guess what - optimizing your eCommerce website can do just that. And more.

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Everything you need to know about shipping

By Bill Widmer on October 10, 2017

When it comes to the world of eCommerce, shipping is a tough nut to crack.

You might have started out doing everything by yourself - consolidating your orders, packing your items, and zipping out to the post office once a day.

But as your business grows and the number of orders you receive a day skyrockets, there comes a point when the DIY solution is no longer feasible. You know that you can’t put it off any longer; the time has come for you to bite the bullet and come up with a proper shipping strategy.

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  • How product photos can make you more money
  • How to strategically price your products
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