Bill Widmer

Bill is an eCommerce content marketing and SEO consultant. He's run several stores and worked with many well-known brands including A Better Lemonade Stand, SaleHoo, and Lifehack.

Recent Posts

How to create Black Friday banner ads and graphics for free

By Bill Widmer on November 7, 2019


If you put on a Black Friday sale, but nobody hears about it... will you actually reach your sale goals?

Probably not.

That's why you need to let as many people know about your promotions as possible with professional looking marketing content, that includes attention-grabbing banners, social ads, and emails!

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5 easy ways to turn Black Friday traffic into holiday season sales

By Bill Widmer on October 29, 2019

There’s no denying that Black Friday is huge for eCommerce.

Last year, on that one day alone, consumers collectively dropped $6.2 billion dollars on online stores!

And as an entrepreneur and an eCommerce store owner, you’re probably doing all you can to capitalize on the Black Friday frenzy. That's great, but...

You also don't want to fall into a post-BFCM slump.

It's important to be proactive during your Black Friday efforts and leverage all that action into holiday season sales. That means taking advantage of the high traffic to remarket, having promotions ready, and giving customers a reason to come back.

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Make more money with these product bundling secrets

By Bill Widmer on October 18, 2019

Everyone loves a great Black Friday deal. 

Doesn’t seeing the product you want at a reduced price just make you want to click the "add to cart" button? There’s a reason for that. 

It lies in psychology and marketing research, which we'll get to in a bit. 

The main focus of this article is to teach you the best eCommerce product bundling strategies, and how to use them to increase your store’s revenue during the biggest online shopping event of the year

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How to add a “one-click upsell” to your Shopify store (in 10 minutes or less)

By Bill Widmer on August 28, 2019

Want to offer a one-click upsell button on your Shopify store?

Good idea. Adding it to your checkout can really boost sales. It's a low-friction way to persuade your customers to add a little more to their purchase every time they check out, increasing your average order value.

Today, we’ll show you how to add a one-click upsell to your Shopfiy store in just ten minutes with Bold Upsell. Once you have it installed, you can try it out for free for 14 days. If you don't like it, you can uninstall it at no extra charge!

Your upsell will look something like this once it's up and running:

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The ultimate guide to high-converting product descriptions (plus 10 examples)

By Bill Widmer on August 15, 2019


A great product description can literally double your sales.

Just look at advertising guru Joseph Sugarman. All he had to sell his product was words in a magazine or newspaper...

And he used those words to accomplish amazing sales numbers, like 100,000 pairs of sunglasses in just six months.

Topics: How-to guides
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6 steps to optimize your eCommerce checkout page design

By Bill Widmer on August 9, 2019

When it comes to eCommerce, checkout page design is arguably one of the single most important things to you can do to optimize your website.

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International selling: What's the big deal?

By Bill Widmer on August 2, 2019

So you're thinking about selling internationally, but you're not quite sure if you should.

It's a big undertaking; you'll have to learn about customs, shipping overseas, new laws and regulations, and more. I understand the apprehension.

However, the benefits are (usually) worth the learning curve. International selling is a fantastic way to scale your business and increase sales with customers you could never reach otherwise.

Is international selling right for you? Let's find out.

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What to sell online: The 12 most profitable products trending in 2019 (so far)

By Bill Widmer on July 19, 2019

This guide will share some of the best trending products of 2019 so far and show you exactly what to sell online to make a huge profit!

So you're thinking about starting an online store, but you aren't sure what to sell.

That's fantastic! Running an eCommerce business can help you achieve financial freedom, be your own boss, make your own schedule, and quit your nine-to-five. It's one of the best business ideas.

Topics: How-to guides
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8 key principles of a great pop-up

By Bill Widmer on June 13, 2019



Pop-ups are a controversial subject. So much so that the inventor even apologized for them.

However, it's probably fair to say that the worst of the stigma has worn off. The days of playing whack-a-mole on endlessly multiplying pop-ups have come and gone, and it's now common to use them for newsletter sign-ups, and even upsell offers.

They've been shown to double some people’s conversion rates for lead generation (pretty amazing, right?). But, still pop-ups can be really obnoxious if you don't do them right.

Topics: How-to guides
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9 upselling techniques to explode your average order value

By Bill Widmer on April 25, 2019


How would you like to give your online sales a big boost?

Upselling techniques have the power to do just that.

In 2012, Amazon saw a 29% increase in sales after introducing its version of upselling: product recommendations, like the "Frequently bought together" panes.

But upselling isn't reserved for the likes of Amazon — you can use the same techniques as the billion-dollar behemoth to sell more to every customer who visits your store.

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