Bill Widmer

Bill is an eCommerce content marketing and SEO consultant. He's run several stores and worked with many well-known brands including A Better Lemonade Stand, SaleHoo, and Lifehack.

Recent Posts

What to sell online: The 10 most profitable products trending in 2018 (so far)

By Bill Widmer on June 13, 2018

This guide will share some of the best trending products of 2018 so far, and show you exactly what to sell online to make a huge profit!

So you're thinking about starting an online store and you aren't sure what to sell.

That's fantastic! Running an eCommerce store can help you achieve financial freedom, be your own boss, make your own schedule, and quit your 9 to 5.

Continue Reading

Our top 15 Shopify stores of 2018 so far (and what you can learn from them)

By Bill Widmer on May 22, 2018



Interested in starting an online store or doing a website redesign?

Even if you’re just looking for inspiration to make small tweaks to your site, this list of the top 15 Shopify stores in 2018 is sure to give you new ideas and help you grow your store.

Continue Reading

How to use Product Bundling to make more money in eCommerce

By Bill Widmer on May 15, 2018


Everyone loves a good deal.

Doesn’t seeing that perfect bundle at a reduced price just make you so happy? There’s a reason for that!

It lies in psychology and marketing research. Which we’ll get into…

But the main focus of this article is to teach you the best eCommerce product bundling strategies, and how to use them to increase your store’s income.

Continue Reading

How to add a “One Click Upsell” to Shopify (in 10 minutes or Less)

By Bill Widmer on May 3, 2018

Want to offer a one click upsell button on your Shopify store?

We’ll guide you through how to add a one click upsell in just 10 minutes or less using the Product Upsell Shopify app. Once installed, it will work like this:

Continue Reading

The ultimate guide to high-converting product descriptions (plus 10 examples)

By Bill Widmer on April 20, 2018


A great product description can literally double your sales.

Just look at advertising guru Joseph Sugarman. All he had to sell his product was words in a magazine or newspaper...

And he used those words to accomplish amazing sales numbers, like 100,000 pairs of sunglasses in just six months.

Continue Reading

How to use Facebook Business Manager for eCommerce [Complete Guide]

By Bill Widmer on April 6, 2018

Facebook Business Manager is the key to running successful Facebook ad campaigns…

But that’s not all it’s good for.

Continue Reading

How to Add Your Facebook Pixel to Shopify (Plus 5 Tips to Maximize It)

By Bill Widmer on March 28, 2018

So your Shopify store has been up and running for a while now (or you just started it)…

…and you’ve decided it’s time to start running some Facebook ads to increase your sales.

Continue Reading

16 best eCommerce podcasts of 2018 (and their best episodes)

By Bill Widmer on March 20, 2018

What’s the fastest and easiest way to learn how to do something?

Continue Reading

11 Powerful eCommerce tools to save you time and increase sales

By Bill Widmer on March 15, 2018

Looking for eCommerce tools and techniques to save you time, make you more money, and generally make life easier?

Continue Reading

How to start an online store (7 Steps, no experience required)

By Bill Widmer on February 28, 2018

Do you dream of owning your own online store?

Do you have grand visions of working from your laptop...

...while your eCommerce website rakes in sales on auto-pilot?

Whether this is your first time setting up a small business or you’ve been in the game a long time, this guide will teach you how to start an online store in 7 simple steps.

Continue Reading
Search the blog!
  • How to automate your Shopify store
  • Start a drop shipping store on Shopify
  • Choosing
  • How product photos can make you more money
  • How to strategically price your products
Shopify CRO