Bill Widmer

Bill is an eCommerce content marketing and SEO consultant. He's run several stores and worked with many well-known brands including A Better Lemonade Stand, SaleHoo, and Lifehack.

Recent Posts

How to build an eCommerce website from scratch (super easy!)

By Bill Widmer on August 9, 2018



Wondering how to build an eCommerce website from scratch?

Continue Reading

How to perform a Gap Analysis on your eCommerce store (in 3 steps)

By Bill Widmer on August 7, 2018



Your business is a complex creature: sometimes it seems like there are no limits. Other times, you’re hoping to cover rent costs.

Continue Reading

How to set up a Shopify subscription box & grow your MRR in 2018

By Bill Widmer on July 12, 2018

Every online store - and nearly every business, for that matter - faces one major struggle:

Monthly recurring revenue (MRR).

The key to long-term growth and scalability is guaranteed income, month after month. And one of the easiest ways to bring in monthly revenue is by selling subscription boxes!

Topics: subscriptions
Continue Reading

The only Instagram tools you need (2018 edition)

By Bill Widmer on June 28, 2018

With over 800 million monthly active users, you can’t go wrong with Instagram.

Continue Reading

What to sell online: The 10 most profitable products trending in 2018 (so far)

By Bill Widmer on June 13, 2018

This guide will share some of the best trending products of 2018 so far, and show you exactly what to sell online to make a huge profit!

So you're thinking about starting an online store and you aren't sure what to sell.

That's fantastic! Running an eCommerce business can help you achieve financial freedom, be your own boss, make your own schedule, and quit your 9 to 5. It's one of the best business ideas.

Continue Reading

Our top 15 Shopify stores of 2018 so far (and what you can learn from them)

By Bill Widmer on May 22, 2018



Interested in starting an online store or doing a website redesign?

Even if you’re just looking for inspiration to make small tweaks to your site, this list of the top 15 Shopify stores in 2018 is sure to give you new ideas and help you grow your store.

Continue Reading

How to use Product Bundling to make more money in eCommerce

By Bill Widmer on May 15, 2018


Everyone loves a good deal.

Doesn’t seeing that perfect bundle at a reduced price just make you so happy? There’s a reason for that!

It lies in psychology and marketing research. Which we’ll get into…

But the main focus of this article is to teach you the best eCommerce product bundling strategies, and how to use them to increase your store’s income.

Continue Reading

How to add a “One Click Upsell” to Shopify (in 10 minutes or Less)

By Bill Widmer on May 3, 2018

Want to offer a one click upsell button on your Shopify store?

We’ll guide you through how to add a one click upsell in just 10 minutes or less using the Product Upsell Shopify app. Once installed, it will work like this:

Continue Reading

The ultimate guide to high-converting product descriptions (plus 10 examples)

By Bill Widmer on April 20, 2018


A great product description can literally double your sales.

Just look at advertising guru Joseph Sugarman. All he had to sell his product was words in a magazine or newspaper...

And he used those words to accomplish amazing sales numbers, like 100,000 pairs of sunglasses in just six months.

Continue Reading

How to use Facebook Business Manager for eCommerce [Complete Guide]

By Bill Widmer on April 6, 2018

Facebook Business Manager is the key to running successful Facebook ad campaigns…

But that’s not all it’s good for.

Continue Reading
Search the blog!
  • How to automate your Shopify store
  • Start a drop shipping store on Shopify
  • Choosing
  • How product photos can make you more money
  • How to strategically price your products
Shopify CRO