Bill Widmer

Bill is an eCommerce content marketing and SEO consultant. He's run several stores and worked with many well-known brands including A Better Lemonade Stand, SaleHoo, and Lifehack.

Recent Posts

How to keep the steam after Black Friday sales

By Bill Widmer on December 3, 2018

There’s no denying that Black Friday is huge for eCommerce.

Last year, Black Friday sales in the US grew by 23.6% from 2017.

In one day alone, we collectively spent a jaw-dropping $6.2 billion dollars!

And as a entrepreneur and an eCommerce store owner, you’re probably doing all you can to capitalize on the Black Friday frenzy.

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A step-by-step guide to Facebook Retargeting for eCommerce

By Bill Widmer on November 6, 2018

Facebook Retargeting can bring high conversions at low costs.

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How to maximize profits without losing brand equity

By Bill Widmer on October 31, 2018

What’s your go-to strategy if you want to increase sales for the month?

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7 Black Friday/Cyber Monday email campaigns and how to maximize them

By Bill Widmer on October 30, 2018

Black Friday and Cyber Monday - the two biggest shopping days of the entire year - are almost upon us. Are you prepared?

Topics: Black Friday
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How to create Black Friday banner ads and graphics for free

By Bill Widmer on October 24, 2018



Black Friday is just around the corner, and you know what that means…

Topics: Black Friday
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On-page SEO for eCommerce: How to optimize your online store

By Bill Widmer on October 18, 2018

Did you know...

Up to 28% of consumers begin product discovery with a search engine.

And 95% of consumers click on organic listings when they search on desktop.

Fact is, Search Engine Optimization (SEO) has the highest ROI of any eCommerce marketing campaign. Organic traffic is the best kind of traffic: free and recurring!

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The ultimate guide to high-converting product descriptions (plus 10 examples)

By Bill Widmer on October 15, 2018


A great product description can literally double your sales.

Just look at advertising guru Joseph Sugarman. All he had to sell his product was words in a magazine or newspaper...

And he used those words to accomplish amazing sales numbers, like 100,000 pairs of sunglasses in just six months.

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How to find, choose & use a 3PL warehouse in 2018

By Bill Widmer on October 3, 2018

How much time do you spend fulfilling your eCommerce orders?

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International selling: What's the big deal?

By Bill Widmer on September 26, 2018

So you're thinking about selling internationally, but you're not quite sure if you should.

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How to use your eCommerce return policy to increase sales

By Bill Widmer on September 24, 2018

When was the last time you revised your return policy?

Hell, when was the last time you even looked at it?

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