Bill Widmer

Bill is a content marketing expert and also an ecommerce store owner. He has worked with many well-known brands like SaleHoo, UserTesting, and Lifehack.

Recent Posts

11 Easy things you can do today to decrease cart abandonment

By Bill Widmer on Apr 28, 2017 9:08:42 AM

You work so hard to get people to your site.

You spend hard-earned dollars on marketing, invest your precious time on social media, and send emails to your hard-won list.

They finally add something to their cart. Maybe they even make it to the checkout page.

And then…. abandoned cart.

Shopping cart abandonment is a huge problem for online stores. I mean, the average cart abandonment rate hovers around 70%.

This article is written to answer a single question:

What can you do, as a store owner, to stop people from leaving without buying?

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Switching to Shopify: 13 store owners share their experiences

By Bill Widmer on Apr 25, 2017 2:36:00 PM

Are you thinking about switching your website to Shopify?

I can see why. Shopify has quickly become the go-to standard for eCommerce website design. Just ask their 400,000 clients.

Actually, you don’t have to ask them. Because we already did!

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To pop up or not to pop up, that is the question

By Bill Widmer on Apr 18, 2017 7:30:00 AM

Pop up ads are a controversial subject.

On one hand, they’ve been shown to double some people’s conversion rates. Pretty amazing, right?

But, on the other hand, they can be really damn annoying.

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Everything you need to know about hiring your first eCommerce employee

By Bill Widmer on Apr 11, 2017 7:25:00 AM

I lay in bed for what seemed like an eternity, staring at the ceiling endlessly. I couldn’t sleep. I had a big decision on my mind…

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9 upselling techniques to explode your average order value

By Bill Widmer on Mar 28, 2017 7:00:00 AM

How would you like to increase your online sales by 10-30%?

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How to Use Your eCommerce Return Policy to Increase Sales

By Bill Widmer on Mar 16, 2017 10:06:47 AM



When was the last time you revised your return policy?

Hell, when was the last time you even looked at it?

An eCommerce return policy is often an afterthought when building your website. “Oh crap, we need a return policy! Let’s just generate a generic one and put our name on it, it’ll be fine.”

If you’ve done this (and don’t worry, you’re not alone - I did it for three of my online stores) you’re leaving money on the table.

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The Rise of the Subscription Box Economy

By Bill Widmer on Mar 7, 2017 11:47:43 AM

With the advent of businesses like Dollar Shave Club and Rent The Runway, people are beginning to see the benefit of subscription box services. You typically get newer things cheaper - what's not to like?

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