Guest post: Flora Frichou

Flora Frichou is the lead content strategist at Trustpilot, the leading online review platform helping businesses collect customer reviews to increase their traffic, sales, and revenue. Read more from Flora on the Trustpilot blog!

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4 Great ways to skyrocket your Black Friday & Cyber Monday sales with reviews

By Guest post: Flora Frichou on November 8, 2018

The holiday shopping season presents a major opportunity for online retailers. Last Black Friday, sales jumped by 3.8% in the U.S., and with so many brands, products and services all vying for consumer attention, brand differentiation is definitely necessary this time of year.

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