John Bruce

John is a full-time copywriter, part-time boxing coach, and former cable-access host.

Recent Posts

4 awesome tiered loyalty programs and what you can learn from them

By John Bruce on December 13, 2018

With more and more eCommerce stores opening every year, you need to keep an edge over your competition. A tiered loyalty program can help you break the tie against competitors and win customers' business.

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How to use countdown timers to increase sales

By John Bruce on November 16, 2018

The clock's ticking: Black Friday is just around the corner and by the time it's over, shoppers will have spent billions of dollars on eCommerce stores all around the world.

But when time's up and Black Friday is upon us, will your Shopify store be prepared to convert as many shoppers as possible?  Will customers know they can only buy one, get one half price for another half day? That free shipping won't be free forever? You have to show them time is running out, literally!

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Introducing Upsell Funnels to kick your conversions into overdrive

By John Bruce on November 7, 2018

We see upselling at brick and mortar stores every day.

Customers can be enticed to add products to their purchase by a salesperson, the tempting goodies at the checkout counter, or even the cashier offering them additional items to complement their purchase. 

As an eCommerce merchant, you need to find digital ways to persuade customers to buy more. That's why we're introducing upsell funnels!

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4 quick and easy Black Friday sale ideas for your Shopify store

By John Bruce on November 1, 2018

With Black Friday only weeks away, you need to have deals that people will get excited about to help you sell as much as possible.

Here are four Black Friday sale ideas that you can easily set up on your Shopify store to help you get the most out of the holiday. 

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The best apps to maximize your eCommerce conversion rate this Black Friday

By John Bruce on October 26, 2018

With Black Friday less than a month away, you're probably preparing your store for the oncoming online onslaught of holiday shoppers.

With so many visitors coming to your site, you don't want to miss the chance to optimize your conversion rates and increase your average order value while making it easy to set up sales. Well, we can show you how to do that and so much more!

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Bold expands to BigCommerce with Bold Everywhere!

By John Bruce on October 23, 2018


At Bold, we’re always looking for ways to empower more entrepreneurs to succeed. That's why we're excited to announce that our apps are now compatible on BigCommerce! 

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How to drive sales on Instagram: A step-by-step Black Friday plan

By John Bruce on October 10, 2018

When Black Friday rolls around, will your audience know about all the wicked deals you're putting on? Will they want to buy the products you're offering?

Make sure you're showing them the cool stuff you're selling, then seal the deal with an awesome sale when the time is right.

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How to know if your store needs live chat this Black Friday

By John Bruce on September 28, 2018

Abandoned carts? High traffic but low conversions? Do these sound like roadblocks to sales you've experienced?

Topics: Black Friday
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5 strategies to help your customer service team crush Black Friday

By John Bruce on September 25, 2018

The orders will come in heavy, your traffic will spike, and products will fly off your digital shelves.

It's Black Friday and shoppers will be scouring the marketplace of the world wide web for deals — but is your eCommerce customer service team ready?

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