John Bruce

John is a full-time copywriter, part-time boxing coach, and former cable-access host.

Recent Posts

How to use countdown timers to increase sales (including examples!)

By John Bruce on October 8, 2019

The clock's ticking: Black Friday is just around the corner and by the time it's over, shoppers will have spent billions of dollars on eCommerce stores all around the world.

Will some of that money be spent on your store?

That depends!

Will customers know they can buy one, get one half off for only another half a day? Or that free shipping won't be free forever? Only if you literally show them time is running out!

Continue Reading

4 fun ways to capture more emails... fast!

By John Bruce on October 1, 2019

These days, it seems like every website you visit tries to capture your email. The reason?

Email marketing is one of the best ways to win over customers.

It's more effective than social media or search — especially for Black Friday! Just check out Shopify's stats from last year. Email was the highest-converting sales channel.

Topics: BFCM
Continue Reading

Get bigger orders from your subscribers with Upsell by Email

By John Bruce on September 19, 2019

 
We've got game-changing news for your subscription business. Now, your customers can add more items to their subscription box — right from their inbox, increasing your average order size!
 
It's thanks to  Bold Subscriptions ' new feature: Upsell by Email. Send targeted email offers to subscribers that they can add to their next order with just a few clicks!
 
Continue Reading

Use upsell funnels to sell more on your eCommerce store

By John Bruce on September 18, 2019

We see upselling at brick and mortar stores every day.

Customers can be enticed to add products to their purchase by a salesperson, the tempting goodies at the checkout counter, or even the cashier offering them additional items to complement their purchase. 

But as an eCommerce merchant, you need to find digital ways to persuade customers to buy more. That's where upsell funnels come in. 

Continue Reading

Bold hosts Extra Life North 24-hr game-a-thon, raising over $73k for sick kids

By John Bruce on September 14, 2019

At Bold Commerce, we're committed to giving back to the community (and having fun while we do it!) That's why we decided to host the biggest Extra Life competition in Canada. 

Extra Life supports local Children's Miracle Network hospitals by uniting thousands of gamers across North America. The goal is to play games non-stop for twenty-four hours to raise money for kids in need.

At Extra Life North, held in Winnipeg at Bold Commerce headquarters, we raised money for the Children's Hospital of Manitoba Foundation, a non-profit organization dedicated to ensuring that every child treated at the Children's Hospital – HSC Winnipeg receives the best medical care possible.

Topics: Bold news
Continue Reading

How this artisan turned his hobby into a full-time business

By John Bruce on August 21, 2019



Chuck Allen's leather and pottery goods might have started as a creative outlet, but they eventually allowed him to quit his day job and pursue his passion full time.

The pottery products and hand-stitched leather bags he creates and sells in-person and online inspired the name of his growing brand: Earth and Hide. 

Continue Reading

How a homemade snack became a nationwide business

By John Bruce on August 6, 2019


Colleen Dyck cooked up her own energy snack to keep her going between mom duties, triathlon practice, and work. But after she shared it with her friends and training partners, it quickly grew into a nationwide business: GORP Clean Energy Bar.

But finding the recipe for eCommerce success took some time, and it turned out that Bold's apps were the missing ingredients. They expanded GORP's Shopify store functionality to foster growth and success.

Continue Reading

This company is changing the way Canadians order flowers

By John Bruce on July 15, 2019

How do you become a florist? Put yourself in your customer's shoes. And that's exactly where Catherine Metrycki started.

An unpleasant experience ordering a bouquet inspired her to start her own floral business: Callia. It quickly grew into a nationwide business thanks to a dream, an entrepreneurial spirit, and some of Bold’s powerful apps.

Continue Reading

Top loyalty program examples in eCommerce by industry

By John Bruce on June 28, 2019

Once upon a time, loyalty programs use to be all about collecting information on customers so companies could market to them better.

Thanks to the proliferation of digital analytics, companies now have much easier access to audience information, and the primary purpose of loyalty programs has changed: It's all about getting customers to fall in love with your brand so they'll stick with you and buy more. Here are some brands that do just that.

Continue Reading

AI-powered eCommerce: Powerful personalization with Bold Brain

By John Bruce on February 8, 2019

What if you could anticipate what your customers wanted? What if you knew the most effective offer to make every shopper? And what if you could easily see and act on all this data right from the back-end of your store?

Well, you can — with Bold Brain.

Continue Reading
Search the blog!
  • Kickbooster-affiliate-marketing
  • Start a drop shipping store on Shopify
  • Choosing
  • How product photos can make you more money
  • How to strategically price your products
upsell-after-checkout