John Bruce

John is a full-time copywriter, part-time boxing coach, and former cable-access host.

Recent Posts

Top loyalty program examples in eCommerce by industry

By John Bruce on June 28, 2019

Once upon a time, loyalty programs use to be all about collecting information on customers so companies could market to them better.

Nowadays, companies have much easier access to audience information, and the primary purpose of loyalty programs has changed — it's all about getting customers to fall in love with your brand so they'll stick with you and buy more. Here are some brands that do just that.

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AI-powered eCommerce: Powerful personalization with Bold Brain

By John Bruce on February 8, 2019

What if you could anticipate what your customers wanted? What if you knew the most effective offer to make every shopper? And what if you could easily see and act on all this data right from the back-end of your store?

Well, you can — with Bold Brain.

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Introducing Upsell by Email for Bold Subscriptions

By John Bruce on January 18, 2019

 
We've got game-changing news for your subscription business. Now, your customers can add more items to their subscription box — right from their inbox, increasing your average order size!
 
It's thanks to  Bold Subscriptions ' new feature: Upsell by Email. Send targeted email offers to subscribers that they can add to their next order with just a few clicks!
 
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4 awesome tiered loyalty programs and what you can learn from them

By John Bruce on December 13, 2018

With more and more eCommerce stores opening every year, you need to keep an edge over your competition. A tiered loyalty program that offers awesome benefits can help you break the tie against your competitors and win customers' repeat business.

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How to use countdown timers to increase sales

By John Bruce on November 16, 2018

The clock's ticking: Black Friday is just around the corner and by the time it's over, shoppers will have spent billions of dollars on eCommerce stores all around the world.

But when time's up and Black Friday is upon us, will your Shopify store be prepared to convert as many shoppers as possible?  Will customers know they can only buy one, get one half price for another half day? That free shipping won't be free forever? You have to show them time is running out, literally!

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Introducing Upsell Funnels to kick your conversions into overdrive

By John Bruce on November 7, 2018

We see upselling at brick and mortar stores every day.

Customers can be enticed to add products to their purchase by a salesperson, the tempting goodies at the checkout counter, or even the cashier offering them additional items to complement their purchase. 

As an eCommerce merchant, you need to find digital ways to persuade customers to buy more. That's why we're introducing upsell funnels!

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4 quick and easy Black Friday sale ideas for your Shopify store

By John Bruce on November 1, 2018

With Black Friday only weeks away, you need to have deals that people will get excited about to help you sell as much as possible.

Here are four Black Friday sale ideas that you can easily set up on your Shopify store to help you get the most out of the holiday. 

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The best apps to maximize your eCommerce conversion rate this Black Friday

By John Bruce on October 26, 2018

With Black Friday less than a month away, you're probably preparing your store for the oncoming online onslaught of holiday shoppers.

With so many visitors coming to your site, you don't want to miss the chance to optimize your conversion rates and increase your average order value while making it easy to set up sales. Well, we can show you how to do that and so much more!

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Bold expands to BigCommerce with Bold Everywhere!

By John Bruce on October 23, 2018


At Bold, we’re always looking for ways to empower more entrepreneurs to succeed. That's why we're excited to announce that our apps are now compatible on BigCommerce! 

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How to drive sales on Instagram: A step-by-step Black Friday plan

By John Bruce on October 10, 2018

When Black Friday rolls around, will your audience know about all the wicked deals you're putting on? Will they want to buy the products you're offering?

Make sure you're showing them the cool stuff you're selling, then seal the deal with an awesome sale when the time is right.

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