John Bruce

John is a full-time copywriter, part-time boxing coach, and former cable-access host.

Recent Posts

Introducing Best of 2019 - Share your story

By John Bruce on December 13, 2019

Merchants like you use Bold apps to achieve amazing things every day.

Whether it's getting your first sale, breaking a sales record, or anything in between, we're so excited to be part of your ecommerce journey.

That's why we're doing something special this year to celebrate your successes. When you submit the stories behind your biggest accomplishments of the year, you'll get a chance at receiving our special Best of 2019 honoree package.

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6 bundle deals you can set up with one app (in 10 minutes or less)

By John Bruce on December 4, 2019

If you’re looking for a flexible sale idea that will attract customers over the holiday season, bundling products is a great option!

The best part is, you can build bundles for your Shopify store with just one app.

Bold Bundles lets you can run multiple bundled product promotions through the holidays and into the new year, keeping your offers fresh all season long. 

In this article, we'll demonstrate just how simple it is to set up six different bundled product promotions on your Shopify store.

Topics: Bold Bundles
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5 easy marketing campaigns you can steal for Black Friday

By John Bruce on November 7, 2019

Your Black Friday sales are set up and your stock levels are high: All that's left to do is sit back and wait for the orders to start rolling in.

Well... that's not exactly how it works.

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Activate data-driven deals with one click using Bold Brain

By John Bruce on November 7, 2019

What if you could anticipate exactly what your customers wanted?

What if you could make personalized recommendations to every shopper?

And what if you could easily see and act on this data right from the back-end of your store?

Well, you can — with Bold Brain.

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Trying to choose a discount app for Shopify? Check out Bold Discounts

By John Bruce on October 25, 2019

If you're looking for a way to automatically discount products on your Shopify store, Bold Discounts has got you covered.

It's perfect for putting on sales, especially during Black Friday and the holiday season when you need to schedule multiple sales across collections and products.

With some surveys finding that up to 80% of shoppers identify as value-seeking consumers, putting on sales is a great way is something you can't sleep on. They can help attract customers to your store, both new and old.

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3 insider tips to running profitable flash sales

By John Bruce on October 17, 2019

Planning your Black Friday and Cyber Monday sales well in advance is always a good idea.

They need to get deal-hunters excited but still be profitable. That means careful planning and strategy should go into every promotion you offer.

A flash sale can be a great weapon in your BFCM promotional arsenal — but only if you do it right. Your sales need to be Black Friday-worthy without breaking the bank.

A well-executed flash sale will have loyal customers flocking to your store for that item they've had their eye on, and also be mind-blowing enough to get new customers excited about visiting your store.

Topics: How-to guides
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How to use timed sales to drive conversions

By John Bruce on October 8, 2019

What if I told you your favorite online store was offering 40% off all orders for the next hour?

If you’re anything like most shoppers, myself included, you’d already be headed to their site, mentally tallying up your wish list.

Why? Based on the theory of loss aversion, customers are motivated to make a purchase based on the fear of losing out on something. Translation: people don’t want to miss out on a great deal!

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How to use countdown timers to increase sales (including examples!)

By John Bruce on October 8, 2019

When you put on your sales and promotions, do shoppers know they can only buy one and get one half off for only another half day? Or that free shipping won't be free forever?

Probably not. That's why you need to literally show them time is running out!

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4 fun ways to capture more emails... fast!

By John Bruce on October 1, 2019

These days, it seems like every website you visit tries to capture your email. The reason?

Email marketing is one of the best ways to win over customers.

It's more effective than social media or search. Just take a look at Shopify's 2018 Black Friday stats. Email was the highest-converting sales channel.

Topics: BFCM
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Get bigger orders from your subscribers with Upsell by Email

By John Bruce on September 19, 2019

 
We've got game-changing news for your subscription business. Now, your customers can add more items to their subscription box — right from their inbox, increasing your average order size!
 
It's thanks to  Bold Subscriptions ' new feature: Upsell by Email. Send targeted email offers to subscribers that they can add to their next order with just a few clicks!
 
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