John Bruce

John is a full-time copywriter, part-time boxing coach, and former cable-access host.

Recent Posts

The best apps to maximize your eCommerce conversion rate this Black Friday

By John Bruce on October 26, 2018

With Black Friday less than a month away, you're probably preparing your store for the oncoming online onslaught of holiday shoppers.

With so many visitors coming to your site, you don't want to miss the chance to optimize your conversion rates and increase your average order value while making it easy to set up sales. Well, we can show you how to do that and so much more!

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Bold expands to BigCommerce with Bold Everywhere!

By John Bruce on October 23, 2018


At Bold, we’re always looking for ways to empower more entrepreneurs to succeed. That's why we're excited to announce that our apps are now compatible on BigCommerce! 

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How to drive sales on Instagram: A step-by-step Black Friday plan

By John Bruce on October 10, 2018

When Black Friday rolls around, will your audience know about all the wicked deals you're putting on? Will they want to buy the products you're offering?

Make sure you're showing them the cool stuff you're selling, then seal the deal with an awesome sale when the time is right.

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How to know if your store needs live chat this Black Friday

By John Bruce on September 28, 2018

Abandoned carts? High traffic but low conversions? Do these sound like roadblocks to sales you've experienced?

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5 strategies to help your customer service team crush Black Friday

By John Bruce on September 25, 2018

The orders will come in heavy, your traffic will spike, and products will fly off your digital shelves.

It's Black Friday and shoppers will be scouring the marketplace of the world wide web for deals — but is your eCommerce customer service team ready?

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