John Bruce

John is a full-time copywriter, part-time boxing coach, and former cable-access host.

Recent Posts

Use upsell funnels to sell more on your eCommerce store

By John Bruce on September 18, 2019

We see upselling at brick and mortar stores every day.

Customers can be enticed to add products to their purchase by a salesperson, the tempting goodies at the checkout counter, or even the cashier offering them additional items to complement their purchase. 

But as an eCommerce merchant, you need to find digital ways to persuade customers to buy more. That's where upsell funnels come in. 

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Bold hosts Extra Life North 24-hr game-a-thon, raising over $73k for sick kids

By John Bruce on September 14, 2019

At Bold Commerce, we're committed to giving back to the community (and having fun while we do it!) That's why we decided to host the biggest Extra Life competition in Canada. 

Extra Life supports local Children's Miracle Network hospitals by uniting thousands of gamers across North America. The goal is to play games non-stop for twenty-four hours to raise money for kids in need.

At Extra Life North, held in Winnipeg at Bold Commerce headquarters, we raised money for the Children's Hospital of Manitoba Foundation, a non-profit organization dedicated to ensuring that every child treated at the Children's Hospital – HSC Winnipeg receives the best medical care possible.

Topics: Bold news
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How this artisan turned his hobby into a full-time business

By John Bruce on August 21, 2019



Chuck Allen's leather and pottery goods might have started as a creative outlet, but they eventually allowed him to quit his day job and pursue his passion full time.

The pottery products and hand-stitched leather bags he creates and sells in-person and online inspired the name of his growing brand: Earth and Hide. 

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How a homemade snack became a nationwide business

By John Bruce on August 6, 2019


Colleen Dyck cooked up her own energy snack to keep her going between mom duties, triathlon practice, and work. But after she shared it with her friends and training partners, it quickly grew into a nationwide business: GORP Clean Energy Bar.

But finding the recipe for eCommerce success took some time, and it turned out that Bold's apps were the missing ingredients. They expanded GORP's Shopify store functionality to foster growth and success.

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This company is changing the way Canadians order flowers

By John Bruce on July 15, 2019

How do you become a florist? Put yourself in your customer's shoes. And that's exactly where Catherine Metrycki started.

An unpleasant experience ordering a bouquet inspired her to start her own floral business: Callia. It quickly grew into a nationwide business thanks to a dream, an entrepreneurial spirit, and some of Bold’s powerful apps.

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Top loyalty program examples in eCommerce by industry

By John Bruce on June 28, 2019

Once upon a time, loyalty programs use to be all about collecting information on customers so companies could market to them better.

Thanks to the proliferation of digital analytics, companies now have much easier access to audience information, and the primary purpose of loyalty programs has changed: It's all about getting customers to fall in love with your brand so they'll stick with you and buy more. Here are some brands that do just that.

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How to create a loyalty program that actually works

By John Bruce on June 27, 2019

Everyone has that one friend who loves a good deal.

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Bold Loyalty Points 2.0: Level up your customer rewards program

By John Bruce on May 17, 2019

Our loyalty program app will completely change the way you run customer rewards on your online store.

Bold Loyalty Points gives you the power to keep up with the best rewards programs out there. It's loaded with features like flexible reward options, a built-in referral program, bonus point time periods, loyalty tiers, email reminders, and more.

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Upsell after checkout: the highest converting click in eCommerce

By John Bruce on April 5, 2019


My whole life, whenever I heard the word “upsell,” images of car salesmen or fast food restaurants sprang to mind. I mean, the words “would you like fries with that” are the stuff of legend!

But after I opened a store myself, upsells became legendary for a whole new reason: it’s the easiest way to move more product and make more money on every single sale that goes through my store.

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How to speed up the checkout process [and close more sales] using autofill and stored accounts

By John Bruce on January 2, 2019

Ask for less, and they’ll buy more.

That’s the mantra that should be on repeat for all eCommerce merchants in 2019.

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