Melanie Fatouros-Richardson

Melanie is a Content Marketer at Bold and is a reality tv aficionado.

Recent Posts

4th of July marketing ideas for your online store

By Melanie Fatouros-Richardson on June 27, 2017

Summer is here, and along with it the most patriotic day of the year: the 4th of July. Our feeds will soon be filled with fireworks, BBQ's, and of course everything red, white, and blue. And as you start planning which parties you're going to attend next week, don't forget to get started on your next marketing campaign.

Just like Valentines Day, Mothers Day, and Christmas, Independence Day should be a major date on your marketing calendar. With the average American spending approximately $300 each, retailers in every industry can take advantage of this spending bump by promoting their brands with a fun marketing campaign.

Take at look at these five ways to help drive traffic to your online store this Independence Day.

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The 5 types of emails your eCommerce store needs to be sending

By Melanie Fatouros-Richardson on June 16, 2017

SCHOOL OF COMMERCE: LESSON 11

Mike Trakalo joins us again this week as a follow up to our last webinar, How to double your email list in the next 30 days, and answers the age old question: so you have an email list, now what?!

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Introducing Bold Black

By Melanie Fatouros-Richardson on June 6, 2017

Over the past 5 years we’ve worked with businesses of all sizes. From ‘mom and pop’ stores working out of their basements to Fortune 500 companies like: Google, Zippo, TimeLife, Cirque du Soleil, and P&G.  

What we’ve learned along the way is different sized companies have different needs. A client looking for a few custom changes to their site might not want or care about detailed RFP’s, scope statements, and quotes. But if you’re a large corporation spending hundreds of thousands of dollars, you’ll want dedicated Project Managers, Business Analysts, Designers and Developers committed to your business the whole way through.

That's why we created the Bold Black experience.

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How to double your email list in the next 30 days

By Melanie Fatouros-Richardson on June 1, 2017

SCHOOL OF COMMERCE: LESSON 10

Double your email list in 30 days?! It’s a Bold statement, we know (pun intended 😊), but we promise that even if you implement a few of these simple strategies, you'll see big results. 

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Why migrating your store from Cratejoy to Shopify is good for business

By Melanie Fatouros-Richardson on May 23, 2017

We're always getting requests to help migrate subscription buisnesses from Cratejoy to Shopify. If you're on Cratejoy, or any other subscription marketplace for that matter, you might even be thinking about it right now! But when is the right time to buy your own domain, setup your own subscription store, and start building your brand. Here's our thoughts. 

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Introducing "Build-a-Box" for Recurring Orders

By Melanie Fatouros-Richardson on May 16, 2017

Today we're excited to announce our latest feature to our Shopify Recurring Orders app, and it's a GOOD one! It's called Build-a-Box and it allows you to create custom box or meal-plan style subscriptions that customers can tweak each month a few days before the shipment goes out.  The video explains it well. 

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Your one-stop shop for social media ad buying

By Melanie Fatouros-Richardson on May 16, 2017

SCHOOL OF COMMERCE: LESSON 8
FEATURED PARTNER: MUTESIX
SPECIAL GUEST: MOODY NASHAWATY 


Confused by remarketing? Don't know what dynamic ads are? During this week's webinar we'll dive deep into the world of social media advertising, starting with one of the most popular questions we received: when's the right time to transition from growing organically to looking at paid advertising.

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Five major new releases for your Returns Manager app

By Melanie Fatouros-Richardson on May 5, 2017

A returns app is a great way to keep your store organized.

It keeps you and your customers updated throughout the entire returns process, giving them more flexibility and control over how the return is handled while keeping everything organized on the back end.

But we decided to shake things up! With our latest release, we’re taking our Returns Manager app for Shopify to the next level by annoucing 5 new features that, believe it or not, make it even better! 

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We've got swatches! Plus other new releases for your Product Options app

By Melanie Fatouros-Richardson on May 3, 2017

The number one requested feature for our Product Options app has been the ability to show your customers what their selections look like when creating a custom product.

That's why we just upgraded the app in a major way: you now have the ability to show your customers customized swatches, giving them complete confidence in their purchase.

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Unite wrap up: Shopify's biggest announcements and how they’ll affect your bottom line

By Melanie Fatouros-Richardson on May 1, 2017

SCHOOL OF COMMERCE: LESSON 7
SPECIAL GUEST: KURT ELSTER

From a faster checkout experience to brand new Shopify POS hardware, the announcements coming out of Shopify Unite 2017 didn't dissapoint.

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Search the blog!
  • Video Commerce on Shopify
  • Returns & Refunds on Shopify
  • Shopify Subscription Box
  • Shopify email templates using Spently
  • CRO: Thhe Ultimate Guide to Optimizing Your Shopify Store
  • Beef up your social media strategy
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