If you read our post on the ultimate Black Friday sales round-up, then you already know a little bit about offering free shipping and gift wrapping during the holidays.
This is one of those sale ideas that may not jump off the page and really get you excited... but it should!
Gift wrapping is one of the best ways to add more to your cart totals AND get more people to check out. Your customers not only have a lot of people on their list to buy for, but they also have so many other things going on in their lives (especially during the holidays), that this could be the deciding factor between purchasing from your store or going with one of your competitors.
If you can offer a service like gift wrapping to simplify things a little bit for them, they're going to love you for it. And guess what? They're not just going to love you, they're going to spend more with you too!
Today I've got three different ways you can offer gift wrapping on your store starting today and throughout holidays!
The gift wrapping cross-sell
The first and most straightforward way to offer gift wrapping is with a cross-sell.
This type of offer lets you show your customers the offer whenever you think they'd most likely be thinking about it (and more likely to convert!).
You can set different offers for various products as well, so if you have smaller and larger items, you can customize the cross-sell with multiple wrapping options. There's no shortage of ways you can make this work on your store!
Offer a gift wrapping add-on option
Another great way to offer gift wrapping is by creating an add-on option. The nice thing about doing it this way is that you can offer all kinds of different options right on the product page without any extra windows. Here's how to set up gift wrapping with the Product Options app!
This also lets your customers see all the available options (and prices) while they're deciding what they want to buy. If you want to offer more than one type of gift wrapping for each product, this is definitely the way I would recommend doing it.
Super simple, and like I said before, you can add as many different options as you want!
This last option is a great way to not only offer gift wrapping, but also give people an incentive to buy just a little bit more than they normally would. Here's how to set up gift wrapping with the Sales Motivator app!
Let's say you want to offer free gift wrapping (or free shipping) to anyone who spends more than $100 on your store.
At the top of the screen, your customers will first see a small bar that tells them about the offer. Then every time they add something to their cart, the bar will drop back down to let them know how much more they need to spend to get their free offer.
This does wonders for people who are checking out with cart totals that are just short of the offer amount.
They'll know that by adding just one more thing, they'll be able to get something for free! Sometimes that small extra push is all it takes to increase your average order size. As always, this one is nice and simple too.
Wrapping things up
Now that you've seen all the cool ways you could be offering gift wrapping on your store, it's time to pick your favourite and get started.
Don't forget to let us know in the comments below what type of gift wrapping offer you chose for your store so we can go check it out!