How to use cross-sells and upsells to increase revenue on Shopify

October 23, 2017

upsells and cross-sell apps on Shopify

You can start selling more today with a simple, age-old tactic: the upsell. Have you ever been asked "would you like fries with that?" If you've said yes, you've experienced an upsell, and it worked to get you to buy more.

It's one of the easiest ways to increase your average order value (AOV), you can start using it today on your online store.According to Forrester research, product recommendations are responsible for an average of 10-30% of eCommerce site revenues, so if you're not upselling — you're missing out big time!

Well, the good news is you don't need to miss out on those extra sales anymore. With Bold Upsell, you can now use upsells, cross-sells, or even both! Let's dive a little deeper into the world of upselling and cross-selling.

Why you need to upsell and cross-sell

Brick and mortar stores in just about every industry have been doing it for decades, if not centuries, because it works!

When you buy a leather jacket they offer you a leather treatment kit, when you buy earrings they offer you the matching necklace, when you go to the electronics store they offer you batteries and SD cards at checkout.

In fact, upsell offers work so well that some stores completely rely on them for their bottomline. If you're not offering upsells on your eCommerce store right now, you're missing out on extra sales on every single order. 

Upsell vs. cross-sell

They're often used synonymously, but there is a difference.

Upsell: Selling something more expensive. Example: A 2 lb bag of coffee for $25 instead of 1 lb for $15.

Sometimes we call this a 'true upsell' to differentiate it from cross-sells.

On an online store, it would look something like this: when a customer adds a product to their cart (1 lb bag of coffee), they are automatically offered an upgraded version of the product (a 2 lb bag). If they accept it, the upgraded (and more expsensive) item replaces the original product they selected.

So a true upsell is asking "would you like to super-size that?"

Cross-sell: Selling something additional. Example: Coffee filters for $5 to go with the 1 lb bag of coffee.

On an online store, it would look something like this. A customer adds a product to their cart (1 lb bag of coffee), and they're automatically offered a package of coffee filters to add to their order.

So the cross-sell is actually the famous "Would you like fries with that?"

 

The video below explains it well. 

How does Bold Upsell work?

Because we saw the potential upsells had for eCommerce stores on platforms like Shopify, we developed Bold Upsell, and since then thousands of merchants have used to it to increase their online sales. 

The app gives you the ability to offer upsells or cross-sells when customers add products to their cart, or when they check out. You can set the offers to change dynamically based on the contents of customers' shopping carts.  

upsells and cross-sell apps on Shopify

 

It's easy to install, quick to set-up, and you can have your offers up and running in minutes. 

Some stores using Bold Upsell have got conversion rates of 22%!! Could you be making more on every sale like those stores? You bet, and you can start today! 

Drive sales and make more money by automatically cross-selling products that are often purchased together

You can now automate upsells, generating data driven offers based on the dataz collecte from your store, in short, you can get your store to do all the thinking for you! 

You just download the Bold Brain, open it up, and your upsell offers will be waiting for you in just a few minutes. When you're ready, all you have to do is press "create upsell" and your offer will be ready for customers. 

upsells and cross-sell apps on Shopify

Bold Brain uses hundreds of data points like order history, trends, interest, and intent. From that, it creates the most relevant, highest-converting, upsell offers possible. 

Run a "buy one get one" BOGO promo

You'll be able to run promos like:

  • Buy one get one free
  • Buy one get one 1/2 price
  • Buy 4 and get a free gift
  • Buy 3 get one 75% off
  • Spend $100 get a free gift
  • ... the list goes on and on

If you also have Bold Discounts on your store, you can create discounted or free items to include in  your offers. They won't appear as free or discount on other pages of your store, but will still present as an upsell offer, which means you have endless possibilities for sales-boosting offers!

Here's how to create upsell BOGO offers on Shopify

What's next? 

All you have to do is download Bold Upsell and start your free trial.

What kind of upsell strategies do want to you use on your store? Let us know in the comments below!

Mike Trakalo

Written by Mike Trakalo

Mike is a social media specialist and air guitar enthusiast at Bold.

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