A 5-minute guide to marketing your Black Friday sale

By Melanie Fatouros-Richardson on November 19, 2018

Your Black Friday sales are set up and your stock levels are high: All thats left to do is sit back and wait for the orders to start rolling in.

Well... that's not exactly how it works.

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How to use countdown timers to increase sales

By John Bruce on November 16, 2018

The clock's ticking: Black Friday is just around the corner and by the time it's over, shoppers will have spent billions of dollars on eCommerce stores all around the world.

But when time's up and Black Friday is upon us, will your Shopify store be prepared to convert as many shoppers as possible?  Will customers know they can only buy one, get one half price for another half day? That free shipping won't be free forever? You have to show them time is running out, literally!

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Your complete guide to eCommerce shipping and fulfillment

By Caitlin McVicker on November 15, 2018

Spending time implementing the perfect shipping and fulfillment solution for your online store is one of the best investments you can make for your eCommerce business.

But if you’re familiar with just how many little details go into that, you know how difficult it can be to create that plan.

We’ve put together a complete guide to make it easier for you to decide which shipping and fulfillment options are going to work best for you and your store.

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Only one hour left! How to use timed sales to boost urgency during Black Friday

By Melanie Fatouros-Richardson on November 14, 2018

What if I told you your favorite online store was offering 40% off all orders for the next hour?

If you’re anything like most shoppers, myself included, then you’d already be headed to their site, mentally adding your wish list items to your cart.

Why? Based on the theory of loss aversion, customer are motivated to make a purchase based on the fear of losing out on something. Translation: Customers don’t want to miss out on a sale!

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Offer gift wrapping on Shopify

By Jordan Labelle on November 12, 2018

If you read our post on the ultimate Black Friday sales round-up, then you already know a little bit about offering free shipping and gift wrapping during the holidays.

This is one of those sale ideas that may not jump off the page and really get you excited... but it should!

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4 Great ways to skyrocket your Black Friday & Cyber Monday sales with reviews

By Flora Frichou on November 8, 2018

The holiday shopping season presents a major opportunity for online retailers. Last Black Friday, sales jumped by 3.8% in the U.S., and with so many brands, products and services all vying for consumer attention, brand differentiation is definitely necessary this time of year.

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Introducing Upsell Funnels to kick your conversions into overdrive

By John Bruce on November 7, 2018

We see upselling at brick and mortar stores every day.

Customers can be enticed to add products to their purchase by a salesperson, the tempting goodies at the checkout counter, or even the cashier offering them additional items to complement their purchase. 

As an eCommerce merchant, you need to find digital ways to persuade customers to buy more. That's why we're introducing upsell funnels!

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A step-by-step guide to Facebook Retargeting for eCommerce

By Bill Widmer on November 6, 2018

Facebook Retargeting can bring high conversions at low costs.

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The 3 best sales to run on your Shopify store this Black Friday

By Melanie Fatouros-Richardson on November 5, 2018

36.5 billion dollars were spent last Black Friday. That’s 36.5 BILLION, with a B. And if you’re ready for the onslaught of consumers ready to spend their money on November 23rd, your store could get a piece of that action.

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Putting our merchants first: How Bold prepares for Black Friday traffic

By Eric Boisjoli on November 2, 2018

As the Chief Technology Officer (CTO) and one of the four founders of Bold Commerce, Eric Boisjoli has both the real-life experience of making Black Friday a success, and a wealth of knowledge surrounding the technical side of running an industry-leading software development company.

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