Track, segment, target: an introduction to customer journey mapping

By Marshal Fries on November 21, 2019

Should “customer journey” be part of your ecommerce vocabulary? 

Absolutely! Customer journey mapping can help you learn how people behave when they visit your website, what you can do to improve their experience, and how to increase sales while encouraging repeat purchases. 

So what is a customer journey anyway?

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The key elements of high-converting subscriptions for Shopify

By Morgan Wowk on November 15, 2019

For the past few years, I’ve had the opportunity to work at the forefront of subscriptions on Shopify. Everything from helping mom-and-pop retailers start selling subscriptions online, to developing core features of Bold Subscriptions that enterprise-sized businesses depend on.

This includes working on a powerful collection of APIs, webhooks, customer portals, integrating with Cashier for a better checkout experience, and creating custom subscription flows for merchants looking to enhance customer experience and increase revenue.

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How to create Black Friday banner ads and graphics for free

By Bill Widmer on November 7, 2019


If you put on a Black Friday sale, but nobody hears about it... will you actually reach your sale goals?

Probably not.

That's why you need to let as many people know about your promotions as possible with professional looking marketing content, that includes attention-grabbing banners, social ads, and emails!

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5 easy marketing campaigns you can steal for Black Friday

By John Bruce on November 7, 2019

Your Black Friday sales are set up and your stock levels are high: All that's left to do is sit back and wait for the orders to start rolling in.

Well... that's not exactly how it works.

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Activate data-driven deals with one click using Bold Brain

By John Bruce on November 7, 2019

What if you could anticipate exactly what your customers wanted?

What if you could make personalized recommendations to every shopper?

And what if you could easily see and act on this data right from the back-end of your store?

Well, you can — with Bold Brain.

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Better late than never: 10 last-minute Black Friday sale ideas

By Marshal Fries on November 6, 2019

Black Friday is coming fast! You've heard about, thought about it — but you haven't set up any sales yet.

You know it's the biggest revenue opportunity of the year, but maybe you got caught up with your other job, or life in general.

Well, procrastination can actually help you think more creatively. Turns out Kurt Cobain wrote a lot of Nirvana's songs last minute!

So to get your juices flowing, we collected a list of simple sale ideas you can easily run on your Shopify store. Most of them can be set up in just a few minutes, and all of them are easy to automate so you can spend more time managing your business and less time adjusting prices.

Ready to rock a last-minute breakthrough Black Friday hit? Read on!

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How to start and scale your Shopify Facebook ads for the holidays!

By Paul Rajotte on November 5, 2019

The busiest, most stressful — and most profitable — time of the year to be an eCommerce business owner is fast approaching.

That's right, we're talking about Black Friday. You probably have your sales planned, but there's more to a good BFCM promo than just lowering prices.

You need to tell as many potential customers as possible about your sales. If you're not actively trying to spread the word about your promotions, don't expect much web traffic when the big weekend rolls around.

In this article we'll show you how to start (or scale) Facebook ads so you can get a horde of shoppers banging on the digital door of your store this Black Friday.

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5 easy ways to turn Black Friday traffic into holiday season sales

By Bill Widmer on October 29, 2019

There’s no denying that Black Friday is huge for eCommerce.

Last year, on that one day alone, consumers collectively dropped $6.2 billion dollars on online stores!

And as an entrepreneur and an eCommerce store owner, you’re probably doing all you can to capitalize on the Black Friday frenzy. That's great, but...

You also don't want to fall into a post-BFCM slump.

It's important to be proactive during your Black Friday efforts and leverage all that action into holiday season sales. That means taking advantage of the high traffic to remarket, having promotions ready, and giving customers a reason to come back to your store when December rolls around.

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3 retargeting strategies you can master in time for Black Friday

By Marshal Fries on October 29, 2019

It's Halloween season, which means eCommerce merchants are scrambling to get their November promotions in line so they don't get spooked by Black Friday. 

Here’s a freaky fact: 97% of people who visit your site for the first time leave without buying anything. 

Don’t panic — there are ways to bring them back. 

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Show your good side this Giving Tuesday: how to collect donations on your Shopify store

By Marshal Fries on October 29, 2019

Did you know that Black Friday weekend is the single biggest online sales event of the year? In 2018 Shopify store owners made $1.5 Billion in revenue, and this year is predicted to be even bigger. 

Making money is great, but did you know you can also use eCommerce to make the world a better place? 

That’s right, you can actually raise money for a charitable cause right on your Shopify store!

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