How to start using social media to boost online sales

By Melanie Fatouros-Richardson on Jul 11, 2017 10:43:50 AM

SCHOOL OF COMMERCE: LESSON 13

We’re kicking off our ‘Summer of Social’ with a lesson on how to use social media to generate sales and awareness for your online store.

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Problem Solved: Creating upsell BOGO offers on Shopify

By Aubrey Kotelko on Jul 5, 2017 11:49:12 AM

One of the most common requests our support team receives is for help creating a Buy One, Get One offer. These special promotions give the customer a discount on a product when they purchase another item at full price.

In many cases, this is a great way to drive sales of slow-moving products or promote new items on your store.

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Our 7 best tips to get more product reviews and boost your sales

By Bill Widmer on Jul 4, 2017 7:23:00 AM

Product reviews are the secret sauce of conversions.

Get this: 88% of consumers trust reviews as much as personal recommendations.

That’s not all…

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How to make your first online sale

By Melanie Fatouros-Richardson on Jun 29, 2017 7:38:00 AM

SCHOOL OF COMMERCE: LESSON 12

This week we're interviewing two store owners live, diving into their experiences opening their stores, social media channels they're using, strategies they've found successful, and their best piece of advice for people who are thinking about opening their own Shopify store. 

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4th of July marketing ideas for your online store

By Melanie Fatouros-Richardson on Jun 27, 2017 9:33:43 AM

Summer is here, and along with it the most patriotic day of the year: the 4th of July. Our feeds will soon be filled with fireworks, BBQ's, and of course everything red, white, and blue. And as you start planning which parties you're going to attend next week, don't forget to get started on your next marketing campaign.

Just like Valentines Day, Mothers Day, and Christmas, Independence Day should be a major date on your marketing calendar. With the average American spending approximately $300 each, retailers in every industry can take advantage of this spending bump by promoting their brands with a fun marketing campaign.

Take at look at these five ways to help drive traffic to your online store this Independence Day.

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Case Study: How these musicians made 5x more profit selling their music online

By Aubrey Kotelko on Jun 22, 2017 2:10:57 PM

Dead by April is an up-and-coming metalcore band based in Gothenburg, Sweden. Formed in 2007, the four-member ensemble has grown in popularity significantly with the release of several albums and hit singles. 

Their Facebook audience reaches over 425, 000 fans, and many of their videos on YouTube have view counts in the millions. The band has opened for big names such as Linkin Park and has toured to nearly every continent on the planet (they're still waiting for their Antarctic tour dates to be confirmed). 

Read on to learn how they grew their margins quickly and easily using a Shopify store and our Marketplace app in a creative way!

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The 5 types of emails your eCommerce store needs to be sending

By Melanie Fatouros-Richardson on Jun 16, 2017 1:09:48 PM

SCHOOL OF COMMERCE: LESSON 11

Mike Trakalo joins us again this week as a follow up to our last webinar, How to double your email list in the next 30 days, and answers the age old question: so you have an email list, now what?!

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Ecommerce content marketing:  3 Steps to start a blog and drive tons of traffic

By Bill Widmer on Jun 15, 2017 8:34:32 AM

Blogging used to be nothing more than an online diary.

Today, however, blogging has evolved into a serious marketing strategy. You may have heard of it: Content marketing.

Creating content like blog posts is one of the single most effective ways to drive traffic to your product pages.

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New Shopify App: Product Comparison

By Mike Trakalo on Jun 13, 2017 11:47:43 AM

Let's face it. When buying anything in store or online, one of the first things we do as customers is compare product specs. So, if you're not giving your customers the option to compare items on your store, you're running the risk of them going somewhere else to find exactly what they're looking for.

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The 11 best eCommerce blogs to follow

By Bill Widmer on Jun 13, 2017 7:22:00 AM

Wanna know the secret to massive success?

Constantly learning and pushing yourself to step up your game.

One of the best ways to do that is by following the best eCommerce blogs on the internet. The wealth of free information these guys are pumping out is staggering!

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