Show your store's good side this Giving Tuesday. Here's how to get started

By Marshal Fries on October 29, 2019

Did you know that Black Friday weekend is the single biggest online sales event of the year? In 2018 Shopify store owners made $1.5 Billion in revenue, and this year is predicted to be even bigger. 

Making money is great, but did you know you can also use eCommerce to make the world a better place? 

That’s right, you can actually raise money for a charitable cause right on your Shopify store!

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Trying to choose a discount app for Shopify? Check out Bold Discounts

By Melanie Fatouros-Richardson on October 25, 2019

Discounting products doesn’t work for every store. 

Certain customers seek exclusivity in the products they purchase, with some store owners trading on that exclusivity to sell their products at higher prices. In fact, we wrote a whole post on how to maximize profits without losing brand equity!

But with 80% of shoppers identifying as value-seeking consumers, those customers are in the minority.

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Choosing the right product bundle types for your store

By Marshal Fries on October 18, 2019

Product bundling is the perfect solution for eCommerce stores looking to unlock their full earning potential.

At its core, product bundling is really just a pricing tactic where merchants group multiple products together and sell them as a package deal to create a new price point.

When done right, your customers will be happy because they're getting a deal, and your business will see:

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Make more money with these product bundling secrets

By Bill Widmer on October 18, 2019

Everyone loves a great Black Friday deal. 

Doesn’t seeing the product you want at a reduced price just make you want to click the "add to cart" button? There’s a reason for that. 

It lies in psychology and marketing research, which we'll get to in a bit. 

The main focus of this article is to teach you the best eCommerce product bundling strategies, and how to use them to increase your store’s revenue during the biggest online shopping event of the year

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3 insider tips to running profitable flash sales

By John Bruce on October 17, 2019

Planning your Black Friday and Cyber Monday sales well in advance is always a good idea.

They need to get deal-hunters excited but still be profitable. That means careful planning and strategy should go into every promotion you offer.

A flash sale can be a great weapon in your BFCM promotional arsenal — but only if you do it right. Your sales need to be Black Friday-worthy without breaking the bank.

A well-executed flash sale will have loyal customers flocking to your store for that item they've had their eye on, and also be mind-blowing enough to get new customers excited about visiting your store.

Topics: How-to guides
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3 simple ways to create urgency with upsells

By Amy Polowy on October 16, 2019

Upsells have been around for ages, and have been used to offer value to customers, move product, and increase AOV across hundreds of thousands of online stores. But, what if we told you that with a few tweaks, your upsell offers can drive urgency and increase conversions by getting customers to act fast this holiday season?

Let’s chat about some strategic ways you can use upsells to increase urgency this BFCM.

Topics: Partner Post
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4 secrets to mastering the art of Daily Deals

By Marshal Fries on October 10, 2019



So, you've decided to use "daily deals" as part of your Black Friday eCommerce strategy.

Great choice!

Running daily deals is an excellent way to create urgency, drive traffic, and increase sales, not only during Black Friday, but during the days leading up to the holiday weekend as well. 

Topics: How-to guides
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Daily Deals: are they right for your eCommerce store?

By Marshal Fries on October 8, 2019

With Black Friday coming up fast, eCommerce merchants are scrambling to get their ducks in a row so they can cash-in on the biggest shopping event of the year.

One question many merchants ask is, “how do I give my Black Friday promotions a sense of urgency?” 

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How to use timed sales to drive conversions during Black Friday

By Melanie Fatouros-Richardson on October 8, 2019

What if I told you your favorite online store was offering 40% off all orders for the next hour?

If you’re anything like most shoppers, myself included, you’d already be headed to their site, mentally tallying up your wish list.

Why? Based on the theory of loss aversion, customers are motivated to make a purchase based on the fear of losing out on something. Translation: people don’t want to miss out on a great deal!

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How to use countdown timers to increase sales (including examples!)

By John Bruce on October 8, 2019

The clock's ticking: Black Friday is just around the corner and by the time it's over, shoppers will have spent billions of dollars on eCommerce stores all around the world.

Will some of that money be spent on your store?

That depends!

Will customers know they can buy one, get one half off for only another half a day? Or that free shipping won't be free forever? Only if you literally show them time is running out!

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