Streaming live on Facebook and Crowdcast, this episode of School of Commerce will give you all the tools needed to write kick-ass product descriptions that not only help boost add-to-cart's by reducing unknowns, but creates a selling experience for your customers.
We'll cover how to define your voice, nailing down your target audience, a format that you can adopt that covers the five W's for every product on your store, plus a few brands that are doing it right.
5:25: The five W's and why they're so important
12:01: How to format your product descriptions, including examples
21:00: Defining your voice
23:40: How to focus on the benefit to the customer, and not just the features
Thanks for watching!
If you have any questions or feedback, leave us a comment below. We always want to know what you think.