Product descriptions for dummies

Streaming live on Facebook and Crowdcast, this episode of School of Commerce will give you all the tools needed to write kick-ass product descriptions that not only help boost add-to-cart's by reducing unknowns, but creates a selling experience for your customers. 

We'll cover how to define your voice, nailing down your target audience, a format that you can adopt that covers the five W's for every product on your store, plus a few brands that are doing it right. 

Jump to...

4:10: Let's get into it: why product descriptions are important

5:25: The five W's and why they're so important
12:01: How to format your product descriptions, including examples
21:00: Defining your voice
23:40: How to focus on the benefit to the customer, and not just the features

View our full list of topics and upcoming webinars here 


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John Bruce

Written by John Bruce

John is a full-time copywriter, part-time boxing coach, and former cable-access host.

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