Product descriptions for dummies

January 31, 2018

Streaming live on Facebook and Crowdcast, this episode of School of Commerce will give you all the tools needed to write kick-ass product descriptions that not only help boost add-to-cart's by reducing unknowns, but creates a selling experience for your customers. 

We'll cover how to define your voice, nailing down your target audience, a format that you can adopt that covers the five W's for every product on your store, plus a few brands that are doing it right. 

Jump to...

4:10: Let's get into it: why product descriptions are important

5:25: The five W's and why they're so important
12:01: How to format your product descriptions, including examples
21:00: Defining your voice
23:40: How to focus on the benefit to the customer, and not just the features

View our full list of topics and upcoming webinars here 


Thanks for watching!

If you have any questions or feedback, leave us a comment below. We always want to know what you think.

Topics: eCommerce News

Melanie Fatouros-Richardson

Written by Melanie Fatouros-Richardson

Melanie is a content creator at Bold, and is a reality tv aficionado.

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