How to set up a storewide sale in under five minutes


BFCM 2020 is just around the corner. Within the "new normal" merchants are looking for ways to cash in on the biggest ecommerce event of the year. 

Consumers will be looking online first to get the deals they love. Here's a simple type of promotion you can run on your store this holiday season that is sure to create some buzz. 

We are talking about setting up a simple storewide sale in five minutes or less: without using discount codes.

You can do all of that with one app: Bold Discounts.

Ready to learn how? 

Run multiple promotions without pricing conflicts

With Bold Discounts, you can set up as many promotions as you want and prices will change almost instantly.

You can even have multiple promotions running concurrently and the app will automatically display the best price to shoppers without combining or stacking discounts. 

Show off your deals with "compare at" prices

But there's more to putting on a sale then just discounting products. You need to make sure customers know they're getting a deal and motivate them to buy.

That's why it's important to display the sale price and the original, or "compare at," price. It's called price anchoring and it has a major influence on shoppers' perception of value.

With Discounts, you can easily set your store to display the original price right beside the discounted price.

So whether you want to schedule out daily deals, limited-time door crashers, or just put your whole store on sale right away, Bold Discounts has you covered.

Let's get started!

How to set up a simple storewide sale

Once you’ve decided what percentage discount you want to offer, you'll need to make sure you have the right tools to make your sale a reality. That's where Bold Discounts comes in

Follow these five quick and easy steps to set up a storewide discount on your ecommerce store without coupon codes.

All you have to do is install Bold Discounts and then follow the instructions below.

If you have an older version of Bold Discounts (called Product Discount within the app's user interface), use these instructions to put on a storewide sale.

Step #1: Install Bold Discounts

To get your sale up and running, start by installing Bold Discounts on your Shopify store.

discounts install button 2019

Step #2: Create the offer

After the install is completed, open the app. On the homepage, click on “Create Discounts.”


Step #3: Set up the offer

Here’s where the magic happens:

  1. Start by giving your offer an internal name, like “Storewide sale A” 
  2. Click on "select your entire store" to create a storewide sale.
  3. Then assign a percentage discount. E.g. 25 (only enter the number, no % sign) 

Discount Manager 2019-10-15 14-32-39

Step #4: Create your storewide discount

There are a few other elements and options you can consider adding to your sale:

  • Overriding sale prices ending in a specific cent value (E.g. $24.99, $15.00)
  • Scheduling your sales to automatically go live at a certain time
  • Adding custom sales text to your product pages
  • Displaying countdown timers to create a sense of urgency during your sale

To save your sale, simply scroll down and hit the "Save" button.

Discount Manager 2019-10-15 14-37-54

Step #5: Go live with the sale on your Shopify store

If you didn't schedule your sale already, toggle the active switch to on whenever you're ready. That's it, you're done!

Discount Manager 2019-10-15 14-58-12

If you didn't schedule your sale ahead of time and turned it on manually instead, don't forget to turn the offer off once your sale is done! The app will automatically restore all your regular prices, with no others actions required.

Discounts done!

Turn off your stopwatch, you just put on a storewide sale in five minutes. But what's great about Bold Discounts is that it can do so much more than a blanket sale. You can easily set up any number of promotions you want to run.

Don't forget that promotions actually need promoting!

But before you put your sale on, make sure you have some strategy behind it. You can run different flash sales, door crasher sales, and timed promotions to drive traffic to your store and create urgency

Once you've decided what promos to run, plan some marketing for them with an email campaign, social media, or referral marketing.

You'll also want to make sure every shopper who visits your store knows about your deals! We've got an app for that too: Bold Motivator. Promote your discounts and reinforce your offers on every page with easy-to-use banners.

Try Discounts for free to see just how easy it is to run a storewide sale on your Shopify store. Click here to get started!

Have you run a storewide sale in the past? Let us know how it went in the comments below!

Want to know what's new?

Get the knowledge and inspiration you need to build a profitable business — straight to your inbox.

John Bruce

Written by John Bruce

John is a full-time copywriter, part-time boxing coach, and former cable-access host.

Related Articles