Better late than never: 10 last-minute Black Friday sale ideas

By Marshal Fries on November 6, 2019

Black Friday is coming fast, you've heard about it and thought about... but you haven't set up any sales yet.

You know it's the biggest revenue opportunity of the year, but maybe you got caught up with your other job, or life in general.

Well, procrastination can actually help you think more creatively. Turns out Kurt Cobain wrote a lot of Nirvana's songs last minute!

So to get your juices flowing, we collected a list of simple sale ideas you can easily run on your Shopify store. Most of them can be set up in just a few minutes, and all of them are easy to automate so you can spend more time managing your business and less time adjusting prices.

Ready to rock a last-minute breakthrough Black Friday hit? Read on!

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Turn shoppers into big spenders with a "free gift with purchase" promotion

By Marshal Fries on November 6, 2019

During Black Friday weekend, thousands of brick-and-mortar retailers will offer "gift with purchase" promotions.

What is a gift with purchase promotion, you ask?

Exactly what it sounds like: customers can receive a free gift if they purchase a certain product or reach a specified spending threshold. 

Many Shopify and eCommerce stores use this strategy to give Black Friday and Cyber Monday shoppers an incentive to spend more.

But the question is, what makes a great gift? There are many factors to consider when picking a giveaway that will motivate customers to spend a little more. 

Topics: BFCM
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3 retargeting strategies you can master in time for Black Friday

By Marshal Fries on October 29, 2019

It's Halloween season, which means eCommerce merchants are scrambling to get their November promotions in line so they don't get spooked by Black Friday. 

Here’s a freaky fact: 97% of people who visit your site for the first time leave without buying anything. 

Don’t panic — there are ways to bring them back. 

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Show your store's good side this Giving Tuesday. Here's how to get started

By Marshal Fries on October 29, 2019

Did you know that Black Friday weekend is the single biggest online sales event of the year? In 2018 Shopify store owners made $1.5 Billion in revenue, and this year is predicted to be even bigger. 

Making money is great, but did you know you can also use eCommerce to make the world a better place? 

That’s right, you can actually raise money for a charitable cause right on your Shopify store!

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Choosing the right product bundle types for your store

By Marshal Fries on October 18, 2019

Product bundling is the perfect solution for eCommerce stores looking to unlock their full earning potential.

At its core, product bundling is really just a pricing tactic where merchants group multiple products together and sell them as a package deal to create a new price point.

When done right, your customers will be happy because they're getting a deal, and your business will see:

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Make more money with these product bundling secrets

By Bill Widmer on October 18, 2019

Everyone loves a great Black Friday deal. 

Doesn’t seeing the product you want at a reduced price just make you want to click the "add to cart" button? There’s a reason for that. 

It lies in psychology and marketing research, which we'll get to in a bit. 

The main focus of this article is to teach you the best eCommerce product bundling strategies, and how to use them to increase your store’s revenue during the biggest online shopping event of the year

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Daily Deals: are they right for your eCommerce store?

By Marshal Fries on October 8, 2019

With Black Friday coming up fast, eCommerce merchants are scrambling to get their ducks in a row so they can cash-in on the biggest shopping event of the year.

One question many merchants ask is, “how do I give my Black Friday promotions a sense of urgency?” 

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Building a VIP email list: your secret weapon for Black Friday success

By Marshal Fries on October 1, 2019

You could call it the holy trinity of eCommerce and retail: Thanksgiving, Black Friday, and Cyber Monday. If you own a Shopify store or work in eCommerce you know this weekend is a BIG deal. 

In 2018, U.S. online retailers sold $3.7 billion on Thanksgiving, $6.2 billion on Black Friday, and a whopping $7.9 billion on Cyber Monday — that’s $17.8 billion in online sales over just three days!

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4 fun ways to capture more emails... fast!

By John Bruce on October 1, 2019

These days, it seems like every website you visit tries to capture your email. The reason?

Email marketing is one of the best ways to win over customers.

It's more effective than social media or search — especially for Black Friday! Just check out Shopify's stats from last year. Email was the highest-converting sales channel.

Topics: BFCM
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