The clock's ticking: Black Friday is just around the corner and by the time it's over, shoppers will have spent billions of dollars on eCommerce stores all around the world.

But when time's up and Black Friday is upon us, will your Shopify store be prepared to convert as many shoppers as possible?  Will customers know they can only buy one, get one half price for another half day? That free shipping won't be free forever? You have to show them the clock is ticking, literally!

What if I told you your favorite online store was offering 40% off all orders for the next hour?

If you’re anything like most shoppers, myself included, then you’d already be headed to their site, mentally adding your wish list items to your cart.

Why? Based on the theory of loss aversion, customer are motivated to make a purchase based on the fear of losing out on something. Translation: Customers don’t want to miss out on a sale!

If you read our post on the ultimate Black Friday sales round-up, then you already know a little bit about offering free shipping and gift wrapping during the holidays.

This is one of those sale ideas that may not jump off the page and really get you excited... but it should!

We see upselling at brick and mortar stores every day.

Customers can be enticed to add products to their purchase by a salesperson, the tempting goodies at the checkout counter, or even the cashier offering them additional items to complement their purchase. 

As an eCommerce merchant, you need to find digital ways to persuade customers to buy more. That's why we're introducing upsell funnels!

36.5 billion dollars were spent last Black Friday. That’s 36.5 BILLION, with a B. And if you’re ready for the onslaught of consumers ready to spend their money on November 23rd, your store could get a piece of that action.

As the Chief Technology Officer (CTO) and one of the four founders of Bold Commerce, Eric Boisjoli has both the real-life experience of making Black Friday a success, and a wealth of knowledge surrounding the technical side of running an industry-leading software development company.

With Black Friday only weeks away, you need to have deals that people will get excited about to help you sell as much as possible.

Here are four Black Friday sale ideas that you can easily set up on your Shopify store to help you get the most out of the holiday. 

Discounting products doesn’t work for every store. 

Certain customers seek exclusivity in the products they purchase, with some store owners trading on that exclusivity to sell their products at higher prices. In fact, we wrote a whole post on how to maximize profits without losing brand equity!

But with 80% of shoppers identifying as value-seeking consumers, those customers are in the minority.

Black Friday and Cyber Monday - the two biggest shopping days of the entire year - are almost upon us. Are you prepared?

With Black Friday less than a month away, you're probably preparing your store for the oncoming online onslaught of holiday shoppers.

With so many visitors coming to your site, you don't want to miss the chance to optimize your conversion rates and increase your average order value while making it easy to set up sales. Well, we can show you how to do that and so much more!