How to create Black Friday banner ads and graphics for free

By Bill Widmer on November 7, 2019


If you put on a Black Friday sale, but nobody hears about it... will you actually reach your sale goals?

Probably not.

That's why you need to let as many people know about your promotions as possible with professional looking marketing content, that includes attention-grabbing banners, social ads, and emails!

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5 easy marketing campaigns you can steal for Black Friday

By Melanie Fatouros-Richardson on November 7, 2019

Your Black Friday sales are set up and your stock levels are high: All that's left to do is sit back and wait for the orders to start rolling in.

Well... that's not exactly how it works.

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Better late than never: 10 last-minute Black Friday sale ideas

By Marshal Fries on November 6, 2019

Black Friday is coming fast, you've heard about it and thought about... but you haven't set up any sales yet.

You know it's the biggest revenue opportunity of the year, but maybe you got caught up with your other job, or life in general.

Well, procrastination can actually help you think more creatively. Turns out Kurt Cobain wrote a lot of Nirvana's songs last minute!

So to get your juices flowing, we collected a list of simple sale ideas you can easily run on your Shopify store. Most of them can be set up in just a few minutes, and all of them are easy to automate so you can spend more time managing your business and less time adjusting prices.

Ready to rock a last-minute breakthrough Black Friday hit? Read on!

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How to start and scale your Shopify Facebook ads for the holidays!

By Paul Rajotte on November 5, 2019

The busiest, most stressful — and most profitable — time of the year to be an eCommerce business owner is fast approaching.

That's right, we're talking about Black Friday. You probably have your sales planned, but there's more to a good BFCM promo than just lowering prices.

You need to tell as many potential customers as possible about your sales. If you're not actively trying to spread the word about your promotions, don't expect much web traffic when the big weekend rolls around.

In this article we'll show you how to start (or scale) Facebook ads so you can get a horde of shoppers banging on the digital door of your store this Black Friday.

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5 easy ways to turn Black Friday traffic into holiday season sales

By Bill Widmer on October 29, 2019

There’s no denying that Black Friday is huge for eCommerce.

Last year, on that one day alone, consumers collectively dropped $6.2 billion dollars on online stores!

And as an entrepreneur and an eCommerce store owner, you’re probably doing all you can to capitalize on the Black Friday frenzy. That's great, but...

You also don't want to fall into a post-BFCM slump.

It's important to be proactive during your Black Friday efforts and leverage all that action into holiday season sales. That means taking advantage of the high traffic to remarket, having promotions ready, and giving customers a reason to come back.

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3 retargeting strategies you can master in time for Black Friday

By Marshal Fries on October 29, 2019

It's Halloween season, which means eCommerce merchants are scrambling to get their November promotions in line so they don't get spooked by Black Friday. 

Here’s a freaky fact: 97% of people who visit your site for the first time leave without buying anything. 

Don’t panic — there are ways to bring them back. 

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Show your store's good side this Giving Tuesday. Here's how to get started

By Marshal Fries on October 29, 2019

Did you know that Black Friday weekend is the single biggest online sales event of the year? In 2018 Shopify store owners made $1.5 Billion in revenue, and this year is predicted to be even bigger. 

Making money is great, but did you know you can also use eCommerce to make the world a better place? 

That’s right, you can actually raise money for a charitable cause right on your Shopify store!

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Trying to choose a discount app for Shopify? Check out Bold Discounts

By Melanie Fatouros-Richardson on October 25, 2019

Discounting products doesn’t work for every store. 

Certain customers seek exclusivity in the products they purchase, with some store owners trading on that exclusivity to sell their products at higher prices. In fact, we wrote a whole post on how to maximize profits without losing brand equity!

But with 80% of shoppers identifying as value-seeking consumers, those customers are in the minority.

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Choosing the right product bundle types for your store

By Marshal Fries on October 18, 2019

Product bundling is the perfect solution for eCommerce stores looking to unlock their full earning potential.

At its core, product bundling is really just a pricing tactic where merchants group multiple products together and sell them as a package deal to create a new price point.

When done right, your customers will be happy because they're getting a deal, and your business will see:

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Make more money with these product bundling secrets

By Bill Widmer on October 18, 2019

Everyone loves a great Black Friday deal. 

Doesn’t seeing the product you want at a reduced price just make you want to click the "add to cart" button? There’s a reason for that. 

It lies in psychology and marketing research, which we'll get to in a bit. 

The main focus of this article is to teach you the best eCommerce product bundling strategies, and how to use them to increase your store’s revenue during the biggest online shopping event of the year

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