How to offer gift wrapping on Shopify

By Jordan Labelle on December 12, 2019

During the holiday season, people are looking to get great gifts for everyone on their lists, and if it's not truly a gift unless it's wrapped up!

That's why offering gift wrapping is such a great opportunity during the holidays.

This is one of those ideas that may not jump off the page and really get you excited... but it should!

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How to create Black Friday banner ads and graphics for free

By Bill Widmer on November 7, 2019


If you put on a Black Friday sale, but nobody hears about it... will you actually reach your sale goals?

Probably not.

That's why you need to let as many people know about your promotions as possible with professional looking marketing content, that includes attention-grabbing banners, social ads, and emails!

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5 easy marketing campaigns you can steal for Black Friday

By John Bruce on November 7, 2019

Your Black Friday sales are set up and your stock levels are high: All that's left to do is sit back and wait for the orders to start rolling in.

Well... that's not exactly how it works.

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Better late than never: 10 last-minute Black Friday sale ideas

By Marshal Fries on November 6, 2019

Black Friday is coming fast! You've heard about, thought about it — but you haven't set up any sales yet.

You know it's the biggest revenue opportunity of the year, but maybe you got caught up with your other job, or life in general.

Well, procrastination can actually help you think more creatively. Turns out Kurt Cobain wrote a lot of Nirvana's songs last minute!

So to get your juices flowing, we collected a list of simple sale ideas you can easily run on your Shopify store. Most of them can be set up in just a few minutes, and all of them are easy to automate so you can spend more time managing your business and less time adjusting prices.

Ready to rock a last-minute breakthrough Black Friday hit? Read on!

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How to start and scale your Shopify Facebook ads for the holidays!

By Paul Rajotte on November 5, 2019

The busiest, most stressful — and most profitable — time of the year to be an eCommerce business owner is fast approaching.

That's right, we're talking about Black Friday. You probably have your sales planned, but there's more to a good BFCM promo than just lowering prices.

You need to tell as many potential customers as possible about your sales. If you're not actively trying to spread the word about your promotions, don't expect much web traffic when the big weekend rolls around.

In this article we'll show you how to start (or scale) Facebook ads so you can get a horde of shoppers banging on the digital door of your store this Black Friday.

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5 easy ways to turn Black Friday traffic into holiday season sales

By Bill Widmer on October 29, 2019

There’s no denying that Black Friday is huge for eCommerce.

Last year, on that one day alone, consumers collectively dropped $6.2 billion dollars on online stores!

And as an entrepreneur and an eCommerce store owner, you’re probably doing all you can to capitalize on the Black Friday frenzy. That's great, but...

You also don't want to fall into a post-BFCM slump.

It's important to be proactive during your Black Friday efforts and leverage all that action into holiday season sales. That means taking advantage of the high traffic to remarket, having promotions ready, and giving customers a reason to come back to your store when December rolls around.

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3 retargeting strategies you can master in time for Black Friday

By Marshal Fries on October 29, 2019

It's Halloween season, which means eCommerce merchants are scrambling to get their November promotions in line so they don't get spooked by Black Friday. 

Here’s a freaky fact: 97% of people who visit your site for the first time leave without buying anything. 

Don’t panic — there are ways to bring them back. 

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Show your good side this Giving Tuesday: how to collect donations on your Shopify store

By Marshal Fries on October 29, 2019

Did you know that Black Friday weekend is the single biggest online sales event of the year? In 2018 Shopify store owners made $1.5 Billion in revenue, and this year is predicted to be even bigger. 

Making money is great, but did you know you can also use eCommerce to make the world a better place? 

That’s right, you can actually raise money for a charitable cause right on your Shopify store!

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Trying to choose a discount app for Shopify? Check out Bold Discounts

By John Bruce on October 25, 2019

If you're looking for a way to automatically discount products on your Shopify store, Bold Discounts has got you covered.

It's perfect for putting on sales, especially during Black Friday and the holiday season when you need to schedule multiple sales across collections and products.

With some surveys finding that up to 80% of shoppers identify as value-seeking consumers, putting on sales is a great way is something you can't sleep on. They can help attract customers to your store, both new and old.

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A complete list of product bundle types for your online store

By Marshal Fries on October 18, 2019

Product bundling is the perfect solution for eCommerce stores looking to unlock their full earning potential.

At its core, product bundling is really just a pricing tactic where merchants group multiple products together and sell them as a package deal to create a new price point.

When done right, your customers will be happy because they're getting a deal, and your business will see:

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