11 Easy things you can do today to decrease cart abandonment

By Bill Widmer on Apr 28, 2017 9:08:42 AM

You work so hard to get people to your site.

You spend hard-earned dollars on marketing, invest your precious time on social media, and send emails to your hard-won list.

They finally add something to their cart. Maybe they even make it to the checkout page.

And then…. abandoned cart.

Shopping cart abandonment is a huge problem for online stores. I mean, the average cart abandonment rate hovers around 70%.

This article is written to answer a single question:

What can you do, as a store owner, to stop people from leaving without buying?

Continue Reading

Celebrating our client Glam Seamless on making Inc's "Top 30 Under 30"

By Mike Trakalo on Apr 26, 2017 4:52:20 PM

We can't say it enough: our merchant's success is our success. Our company mantra is to "Build the best company to attract the best people who build the best products and provide the best support and services SO THAT we can empower entrepreneurs to achieve success." 

You can imagine how thrilled we were when we saw one of our Managed Services clients land a spot on Inc’s 30 Under 30 list!

Continue Reading

Switching to Shopify: 13 store owners share their experiences

By Bill Widmer on Apr 25, 2017 2:36:00 PM

Are you thinking about switching your website to Shopify?

I can see why. Shopify has quickly become the go-to standard for eCommerce website design. Just ask their 400,000 clients.

Actually, you don’t have to ask them. Because we already did!

Continue Reading

To pop up or not to pop up, that is the question

By Bill Widmer on Apr 18, 2017 7:30:00 AM

Pop up ads are a controversial subject.

On one hand, they’ve been shown to double some people’s conversion rates. Pretty amazing, right?

But, on the other hand, they can be really damn annoying.

Continue Reading

Everything you need to know about hiring your first eCommerce employee

By Bill Widmer on Apr 11, 2017 7:25:00 AM

I lay in bed for what seemed like an eternity, staring at the ceiling endlessly. I couldn’t sleep. I had a big decision on my mind…

Continue Reading

The best time to migrate from Magento to Shopify Plus is now!

By Jay Myers on Apr 6, 2017 8:56:59 PM

Migrating stores from Magento to Shopify Plus is one of the most common requests we get here at Bold. Generally, there's no extra incentive needed. People just prefer Shopify for many reasons, like Spikeball for example.  If you've ever considered moving from Magento to Shopify Plus, with the promotion that went live this week, now would be a PERFECT time to do so! 

Continue Reading

Why referral marketing can boost your business

By Raul Galera on Apr 6, 2017 9:30:00 AM

The numbers don't lie: Referral Marketing is one of the most powerful ways to generate sales. Although ads are powerful, these statistics on referral marketing will change the way you do business:

Continue Reading

How to use Bold's Loyalty Points app to run a successful Loyalty Program

By Melanie Fatouros-Richardson on Apr 4, 2017 1:00:00 PM

Over the past few weeks we’ve done a series of posts on everything you need to know to launch a successful Loyalty Program on your Shopify store. Today we're going tie it all together. 

In our first post, we explored the benefits of offering a loyalty program on your store, different types of loyalty programs and rewards you could offer, and the groundwork necessary before launching.

In our second post, we took a peek into the world of marketing your loyalty program, including what communication channels to focus on, what to center your content around, different sale ideas for a successful launch, and how to measure your success.

Continue Reading

How to beef up your social media strategy and get people to 'Like' you

By Melanie Fatouros-Richardson on Apr 4, 2017 9:34:41 AM

SCHOOL OF COMMERCE: LESSON 6

Regardless of your brand, business or product, if you're not already on social media, you should sign up today! Right now to be exact (well... maybe watch the webinar first).

Our resident social media guru Mike Trakalo will give you his best tips and tricks on setting up your social media strategy, how to get the most out of your time, and the best platforms to drive traffic to your store.

Continue Reading

How we automated our clients wholesale business, delivering an on demand, up-to-date catalog of products right to their customer inboxes

By Melanie Fatouros-Richardson on Mar 30, 2017 7:30:00 AM

 Did we mention we did all that AND cut their man hours to zero?

Continue Reading