Using Facebook to drive sales to your Shopify store

By Melanie Fatouros-Richardson on August 23, 2017

SCHOOL OF COMMERCE: LESSON 16

With the biggest user base of any other social media platform (2 BILLION monthly users!), you're throwing sales out the window if you're not advertising on Facebook.

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3 ways Bold uses video to generate leads (and how you can too)

By Mike Trakalo on August 22, 2017

Video is what people want.

Now I don't know about you, but personally, if I had a problem on my store,  I’d much rather watch a quick video than read a support page.

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Using teelaunch to run your drop shipping business

By Melanie Fatouros-Richardson on August 17, 2017

Drop shipping seems like the answer to our eCommerce prayers. 

It's easy to get started, has low overhead, and lets you carry a larger amount of products than you could if you had to physically produce and stock them yourself. And because you don’t have to worry about fulfillment or running a warehouse, you can run your drop shipping business anywhere in the world with just an internet connection and a laptop.

Doesn't that sound amazing?! Sign me up.

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How to use Instagram to build your brand and make money

By Melanie Fatouros-Richardson on August 10, 2017

SCHOOL OF COMMERCE: LESSON 15

60% of people say they discover new products on Instagram... 60%!

If that's not a good enough reason for your brand to be on Instagram, then you should definitely stop reading this post. If you like making sales, however, then keep reading.

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A step-by-step guide to Facebook Retargeting for eCommerce

By Bill Widmer on August 8, 2017

Facebook Retargeting can bring high conversions at low costs.

Sounds like a dream, right? Yesss, I hear the marketer in me saying.

But Facebook Retargeting can be complicated. And there can be tons of questions...

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Psychological pricing: A secret sauce to more sales

By Bill Widmer on August 3, 2017

The last item I bought?

A 2-pack of hand-carved Himalayan salt lamps for $22.99.

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On-page SEO for eCommerce: How to optimize your online store

By Bill Widmer on July 25, 2017

Did you know...

28% of consumers begin product discovery with a search engine.

And 95% of consumers click on organic listings when they search on desktop.

Fact is, SEO has the highest ROI of any eCommerce marketing campaign. Organic traffic is the best kind of traffic: Free and recurring.

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User-generated content strategies: How to build trust and make sales

By Melanie Fatouros-Richardson on July 24, 2017

SCHOOL OF COMMERCE: LESSON 14

Wouldn't it be awesome if your Instagram ran itself? Or if you never had to worry about where your next Facebook post was coming from, and your engagement was sky high for every post?

It is possible, and we'll show you how!

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Marshawn Lynch, Shopify & Bold team up to help young entrepreneurs launch their businesses

By Melanie Fatouros-Richardson on July 17, 2017

This past weekend we were proud to work with Shopify and Marshawn Lynch to put on the first ever 'BEASTMODE-a-business'. The initiative helped 30 high school students from the Bay Area create and launch an online store in just three days.
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How one store made 11.5k by installing THIS free app

By Melanie Fatouros-Richardson on July 13, 2017

No one thinks that one thing can make a difference: buying that one lottery ticket, trying a new restaurant, or eating that last piece of cake. But once in awhile it does! That one lottery ticket could be a winner, that restaurant could be your new favourite, and that last piece of cake could be the best damn piece of cake you've ever eaten.

And for our clients, downloading just one app made a HUGE impact on their bottom line.

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Search the blog!
  • Video Commerce on Shopify
  • Returns & Refunds on Shopify
  • Shopify Subscription Box
  • Shopify email templates using Spently
  • CRO: Thhe Ultimate Guide to Optimizing Your Shopify Store
  • Beef up your social media strategy
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