The ultimate guide to high-converting product descriptions (plus 10 examples)

By Bill Widmer on August 15, 2019


A great product description can literally double your sales.

Just look at advertising guru Joseph Sugarman. All he had to sell his product was words in a magazine or newspaper...

And he used those words to accomplish amazing sales numbers, like 100,000 pairs of sunglasses in just six months.

Topics: How-to guides
Continue Reading

6 steps to optimize your eCommerce checkout page design

By Bill Widmer on August 9, 2019

When it comes to eCommerce, checkout page design is arguably one of the single most important things to you can do to optimize your website.

Continue Reading

International selling: What's the big deal?

By Bill Widmer on August 2, 2019

So you're thinking about selling internationally, but you're not quite sure if you should.

It's a big undertaking; you'll have to learn about customs, shipping overseas, new laws and regulations, and more. I understand the apprehension.

However, the benefits are (usually) worth the learning curve. International selling is a fantastic way to scale your business and increase sales with customers you could never reach otherwise.

Is international selling right for you? Let's find out.

Continue Reading

What to sell online: The 12 most profitable products trending in 2019 (so far)

By Bill Widmer on July 19, 2019

This guide will share some of the best trending products of 2019 so far and show you exactly what to sell online to make a huge profit!

So you're thinking about starting an online store, but you aren't sure what to sell.

That's fantastic! Running an eCommerce business can help you achieve financial freedom, be your own boss, make your own schedule, and quit your nine-to-five. It's one of the best business ideas.

Topics: How-to guides
Continue Reading

Top loyalty program examples in eCommerce by industry

By John Bruce on June 28, 2019

Once upon a time, loyalty programs use to be all about collecting information on customers so companies could market to them better.

Thanks to the proliferation of digital analytics, companies now have much easier access to audience information, and the primary purpose of loyalty programs has changed: It's all about getting customers to fall in love with your brand so they'll stick with you and buy more. Here are some brands that do just that.

Continue Reading

How to create a loyalty program that actually works

By Melanie Fatouros-Richardson on June 27, 2019

Everyone has that one friend who loves a good deal.

Continue Reading

8 key principles of a great pop-up

By Bill Widmer on June 13, 2019



Pop-ups are a controversial subject. So much so that the inventor even apologized for them.

However, it's probably fair to say that the worst of the stigma has worn off. The days of playing whack-a-mole on endlessly multiplying pop-ups have come and gone, and it's now common to use them for newsletter sign-ups, and even upsell offers.

They've been shown to double some people’s conversion rates for lead generation (pretty amazing, right?). But, still pop-ups can be really obnoxious if you don't do them right.

Topics: How-to guides
Continue Reading

9 upselling techniques to explode your average order value

By Bill Widmer on April 25, 2019


How would you like to give your online sales a big boost?

Upselling techniques have the power to do just that.

In 2012, Amazon saw a 29% increase in sales after introducing its version of upselling: product recommendations, like the "Frequently bought together" panes.

But upselling isn't reserved for the likes of Amazon — you can use the same techniques as the billion-dollar behemoth to sell more to every customer who visits your store.

Continue Reading

Upsell after checkout: the highest converting click in eCommerce

By Melanie Fatouros-Richardson on April 5, 2019


My whole life, whenever I heard the word “upsell,” images of car salesmen or fast food restaurants sprang to mind. I mean, the words “would you like fries with that” are the stuff of legend!

But after I opened a store myself, upsells became legendary for a whole new reason: it’s the easiest way to move more product and make more money on every single sale that goes through my store.

Continue Reading

5 Digital marketing trends eCommerce brands should watch in 2019

By Guest post: Chelsey DeBalsi on January 30, 2019

It’s no secret that the digital marketing landscape is constantly changing. As soon as we feel like we have a good handle on things, technology or consumer behaviour shifts and a brand new marketing channel or strategy pops up.

Continue Reading
Search the blog!
  • Kickbooster-affiliate-marketing
  • Start a drop shipping store on Shopify
  • Choosing
  • How product photos can make you more money
  • How to strategically price your products
upsell-after-checkout