8 key principles of a great pop-up

By Bill Widmer on June 13, 2019



Pop-ups are a controversial subject. So much so that the inventor even apologized for them.

However, it's probably fair to say that the worst of the stigma has worn off. The days of playing whack-a-mole on unwanted pop-ups have come and gone, and it's now common to use them for newsletter sign-ups, and even upsell offers.

They've been shown to double some people’s conversion rates for lead generation (pretty amazing, right?). But, still pop-ups can be really obnoxious if you do them wrong.

Topics: How-to guides
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9 upselling techniques to explode your average order value

By Bill Widmer on April 25, 2019


How would you like to give your online sales a big boost?

Upselling techniques have the power to do just that.

In 2012, Amazon saw a 29% increase in sales after introducing its version of upselling: product recommendations, like the "Frequently bought together" panes.

But upselling isn't reserved for the likes of Amazon — you can use the same techniques as the billion-dollar behemoth to sell more to every customer who visits your store.

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Upsell after checkout: the highest converting click in eCommerce

By Melanie Fatouros-Richardson on April 5, 2019


My whole life, whenever I heard the word “upsell,” images of car salesmen or fast food restaurants sprang to mind. I mean, the words “would you like fries with that” are the stuff of legend!

But after I opened a store myself, upsells became legendary for a whole new reason: it’s the easiest way to move more product and make more money on every single sale that goes through my store.

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5 Digital marketing trends eCommerce brands should watch in 2019

By Guest post: Chelsey DeBalsi on January 30, 2019

It’s no secret that the digital marketing landscape is constantly changing. As soon as we feel like we have a good handle on things, technology or consumer behaviour shifts and a brand new marketing channel or strategy pops up.

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An eCommerce owner's guide to planning the new year

By Bill Widmer on January 21, 2019

I want you to take a month off next year.

Think you can do it?

I know you can. All it takes is a little planning and blocking off the time ahead of time. And that’s what this article is all about.

Topics: How-to guides
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Introducing Upsell by Email for Bold Subscriptions

By John Bruce on January 18, 2019

 
We've got game-changing news for your subscription business. Now, your customers can add more items to their subscription box — right from their inbox, increasing your average order size!
 
It's thanks to  Bold Subscriptions ' new feature: Upsell by Email. Send targeted email offers to subscribers that they can add to their next order with just a few clicks!
 
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How to speed up the checkout process [and close more sales] using autofill and stored accounts

By Melanie Fatouros-Richardson on January 2, 2019

Ask for less, and they’ll buy more.

That’s the mantra that should be on repeat for all eCommerce merchants in 2019.

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Keeping our customer service reliable and consistent in the face of rapid growth

By Art Pachnine on December 26, 2018


Art Pachnine has been the Director of Merchant Success at Bold Commerce for just over a year. Prior to that, he worked in various management positions and brings with him his seven years of managerial experience (and his secret talent: juggling a soccer ball for 30 minutes!).

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How to make the most of your holiday promotions

By Guest post: Kenneth Ott on December 18, 2018

Almost every brand out there is offering a holiday promotion right now, and why wouldn’t you?! People are in the holiday buying spirit, so naturally brands want to capture some of that revenue. But, that’s not the only reason to share some holiday cheer.

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4 awesome tiered loyalty programs and what you can learn from them

By John Bruce on December 13, 2018

With more and more eCommerce stores opening every year, you need to keep an edge over your competition. A tiered loyalty program that offers awesome benefits can help you break the tie against your competitors and win customers' repeat business.

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