SCHOOL OF COMMERCE: LESSON 16
With the biggest user base of any other social media platform (2 BILLION monthly users!), you're throwing sales out the window if you're not advertising on Facebook.
This week our social media expert Mike will take you step-by-step through creating a Facebook content strategy to drive sales to your Shopify store.
He'll focus on Facebook advertising: how to reach your target audience, promote your page, set up/test different ad sets, and how to use campaigns to drive traffic back to your website.
5:15 : Creating SMART goals
6:20: How to set up a content calendar
18:35: 3-step Facebook ad strategy
Make sure you catch our next livestream on Aug. 31: How to use ad retargeting to drive customers back to your Shopify store.
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