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Using Facebook to drive sales to your Shopify store

August 23, 2017

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SCHOOL OF COMMERCE: LESSON 16

With the biggest user base of any other social media platform (2 BILLION monthly users!), you're throwing sales out the window if you're not advertising on Facebook.

This week our social media expert Mike will take you step-by-step through creating a Facebook content strategy to drive sales to your Shopify store. 

He'll focus on Facebook advertising: how to reach your target audience, promote your page, set up/test different ad sets, and how to use campaigns to drive traffic back to your website. 

Jump to...

3:30 : Starting your Facebook content strategy
5:15 : Creating SMART goals
6:20: How to set up a content calendar
9:45: 80/20 rule for posting
12:00: Customer personas
18:35: 3-step Facebook ad strategy


View our full list of topics and upcoming webinars here 


Make sure you catch our next livestream on Aug. 31: How to use ad retargeting to drive customers back to your Shopify store.


THANKS FOR WATCHING!

If you have any feedback on the new format send us an email or leave us a comment below: we always want to know what you think!

 

Topics: eCommerce News

Melanie Fatouros-Richardson

Written by Melanie Fatouros-Richardson

Melanie is a Content Marketer at Bold and is a reality tv aficionado.

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